Sportsheets Hits 50,000-Plus Sales of S&M Grey Ties; ‘50 Shades’ Author Says ‘Start w/ a Tie’

HUNTINGTON BEACH, Calif.—Products like the Sportsheets’ Sex & Mischief collection took the spotlight yesterday on Katie, the new talk show hosted by former TODAY anchor Katie Couric, as she and Fifty Shades of Grey author Erika Leonard (aka E.L. James) delved into the world of BDSM. James recommended that couples looking to bring some kink into the bedroom should “start with a tie,” and Sportsheets is proud to be the only manufacturer to offer the kind of strong, silky necktie that is perfect for entry-level consumers and erotica readers. The Sex & Mischief collection’s Silky Grey Tie has smooth, easy-to-wear (and easy to remove!) fabric that feels sexy on the skin and strong around the wrist. Using a tie for first-time bondage play is valuable advice coming from the Fifty Shades sensation herself, and is the perfect way for beginners who might not be up for the typical lock-and-key restraints so often associated with BDSM. “Experimenting with light bondage is a fun and healthy way for couples to enhance their relationships, and we at Sportsheets couldn’t agree more with Fifty Shades of Grey author E. L. James on the subject of beginner BDSM,” Sportsheets President Julie Stewart said. “Sportsheets has been in the business of redefining BDSM for almost 20 years, making it fun and easy for couples of all sexual lifestyles to bring the fantasy into their bedrooms. And it’s amazing what a simple, sexy necktie can do to light the S&M spark!” When the Fifty Shades trilogy hit the Internet earlier this year, Sex & Mischief sales skyrocketed, setting new sales records as Sportsheets and its distributors fielded nonstop requests for floggers, blindfolds, restraints and toys similar to those featured in the books. And Sportsheets’ Sex & Mischief collection is the only brand that offers the infamous Silky Grey Tie to get couples’ BDSM fantasies started. For more information about Sex & Mischief, visit SexAndMischief.com.