Evolved Novelties Launches New Smart Lube Line

LOS ANGELES—Evolved Novelties is proud to introduce their new Smart Lube line, beginning with Female Lube and Toy Lube, two new intimate liquids that will be available in stores today. “It just makes sense for Evolved to offer lubricants for women and toys,” said Lucy Vonne D’Olimpio, sales executive and resident "toy whisperer" at Evolved Novelties. “We wanted formulations that worked with everything else we sell, and spent a lot of time figuring out what elements to include in each one, keeping the consumer in mind.” Evolved’s Female Lube is a long-lasting formulation with a viscous feel that cuts down on frequent reapplication. It is completely safe for use with ABS, TPR and silicone, as well as condoms. It’s designed to let you play as long as you want without a sticky or tacky feel, and then it washes off thoroughly and easily from both skin and bedsheets. “Both our new lubes are toy safe of course, but the Female Lube is also glycerin-free, which is a great option for women with sensitive skin,” D’Olimpio said. “There’s no reason women should have to deal with irritation in the vaginal area when they’re trying to enjoy themselves. So now if you have glycerin sensitivities, you have a great alternative available in the marketplace.” “The Toy Lube is a perfect companion for all our products,” said Marcus West, marketing director at Evolved Novelties. “There’s definitely an extra comfort level now for our consumers knowing that they’re buying their lubricant and toys together at a company designing them for compatibility. And it makes sense for us to be a one-stop shop.” The specially formulated Toy Lube is safe for all intimate toys and condoms across the board. Water based and slippery soft, Toy Lube is safe for all skin types, made from vegetable based glycerin. It washes off very easily with soap and water. For more information, visit EvolvedNovelties.com.