New Manufacturer Maia Relies on Color To Make A Splash

LOS ANGELES—Color plays an important role in our lives, so why shouldn't it play an important role in our sex lives too? That's that philosophy behind Maia, a new novelty manufacturer that asks, "What is your color today?" Colors have a psychological impact on people. The color blue produces a calming effect. Red is hot and sexy. Passion is seen in pinks and purples. Green represents balance and yellow makes everyone smile. Orange is flirty and fun. Colors give the user a sense of energy and power to take sex to another level. Maia is a rainbow of experiences to choose from, for solo play or lovemaking. Mara Epstein, a long-time industry veteran who is heading up the company, said the colors of the products in the Maia line aid in subliminal color therapy. But it's not just color that catches the eye of the consumers, she noted. "We took the classics and updated them with a modern approach and pledge to continue to appeal to the sophisticated shopper at affordable prices," Epstein said, noting that all products retail for under $80. The ergonomically shaped products—which includes slim bullets, rabbit-style vibes, dildos and more—uses only materials that re RoHS compliant, including medical-grade silicone. "Our fundamental thought when developing sex toys is to work on pure functionality first, then let form, design and color follow," Epstein said. "Guided by our core values—products that are colorful, have great shapes, are easy to use and perform—we believe that when all aspects of function are truly attended to, given the nature of human anatomy and our senses, aesthetics will naturally follow, as well as ensure the right choice of materials." Products are scheduled to ship at the end of August. For more information on Maia products, contact Mara Epstein at maraepstein@maiatoys.com.