The Screaming O Lands 2012 ‘O’ Awards Noms in 6 Major Categories

LOS ANGELES—The Screaming O and its groundbreaking Studio Collection were honored with an overwhelming six "O" Award nominations in leading categories. AVN's "O" Awards ceremony takes place Sept. 11 during the International Lingerie Show (ILS) and the co-located AVN Novelty Expo. This marks the fourth international awards show this year in which The Screaming O has been recognized for outstanding product design, packaging and marketing. The Screaming O was named in the Outstanding Powered Product, Outstanding Enhancement Product, Outstanding Debut Product, Outstanding Product for Women, Outstanding Packaging, and Outstanding Marketing Campaign categories for its range of powerful mini vibes, sexual enhancement accessories, and high-impact sales support tools that have made the brand a mainstay in adult retail stores online and around the world. The chic and discreet Studio Collection was named for Outstanding Packaging and Outstanding Marketing Campaign for its fashionably designed promotional tools and eye-catching photography that showcase the line’s stylish designs. Each product, cleverly disguised as a cosmetic found in most women’s makeup kits, is featured in high-impact packaging utilizing common design elements found in mainstream drug and department stores. The packaging design features more product details with features and benefits highlighting with eye-catching detail. And with matching signage, a brand new slatwall plan-o-gram and display header, and display posters the Studio Collection has set a new industry standard of innovation. The Studio Collection also now features new and improved versions of the top-selling Lipstick, Mascara and Makeup Brush vibes with a 60 percent more powerful motor, secure battery compartment, and improved ergonomics to make the user’s experience even more pleasurable. The Studio Collection Makeup Brush Vibe is in the running for Outstanding Debut Product and Outstanding Product for Women. The 4-function Makeup Brush features a unique multi-function vibrating sensation by using varying size silicone “bristles” to stimulate the skin for a spectrum of sensations for an exciting, one-of-a-kind experience. The Studio Collection Lipstick Vibe was named in the Outstanding Powered Product Category for its super-powered vibrating motor and soft silicone sensation-focusing flex tip. The Lipstick Vibe offers a sophisticated and stylish alternative to traditional plastic vibes with a 4-function motor that makes it a stand-out mini vibe. OBalm Gloss, an L-arginine-based climax gel, landed an Outstanding Enhancement Product nomination for its unique formula that aids in heightening sensation and increasing frequency of orgasms. Fashionably concealed as a tube of high-end lip gloss, OBalm Gloss amplifies intense sensual effects discreetly without onlookers batting an eyelash. “It’s an honor to be recognized by AVN and a part of the industry’s biggest awards show devoted to the business of sex toys and sensual products,” The Screaming O partner Keith Caggiano said. “The Studio Collection is a comprehensive collection of must-have products that appeal to women of every sensual style, and we’re pleased to have been named in six top categories alongside so many of our respected colleagues. We look forward to seeing everyone in Vegas!” The 2012 "O" Awards ceremony is scheduled Sept. 11, with more details to follow. The “O” Awards is the pinnacle event planned during the International Lingerie Show and AVN Novelty Expo, taking place September 10-12 at the Rio Hotel & Casino in Las Vegas. For more information about The Screaming O, visit http://www.thescreamingo.com. Check out The Screaming O’s latest sexy news and events information at Facebook.com/ScreamingO.