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June 05, 2012

Pink Visual Launches New Anti-Piracy Division, DMCAForce

VAN NUYS, Calif.—Pink Visual, an adult entertainment studio known for its tech savvy and comprehensive approach to combating online content piracy, has announced the launch of DMCAForce, a new intellectual property rights enforcement service designed to make it easy and affordable for rights-holders to conduct well rounded and effective anti-piracy campaigns. “Our goal is to understand the needs of each individual client, focus on their specific priorities, and to customize an approach that is right for them,” said Pink Visual president Allison Vivas. DMCA Force’s standard services will include infringement and take-down monitoring, DMCA take-down notification and the creation of digital fingerprints for content owners. “Since we’ve seen direct results from the creation and monitoring of our own fingerprints not only in preventing infringement, but also with monetizing infringement, we wondered why more companies were not fingerprinting their content," added Vivas. "Beyond common misconceptions concerning the cost of fingerprinting, we found out that many companies had technical barriers to the creation of fingeprints. To address that problem, we have designed a system to create and manage digital finger prints on behalf of other companies that requires minimal coordination on their part.”  The combination of the infringement monitoring and the fingerprint service also allows DMCA Force to ensure the technology is utilized correctly, Vivas said. Advanced services offered by DMCA Force will include trademark monitoring, copyright and trademark registration services, litigation target evaluation and litigation evidence packaging.  “Although we won’t be providing specific legal advice to our clients, we believe we can bridge the gap between business owners and attorneys, and point our clients in the right direction for answers,” Vivas said. “As rights holders ourselves, and as a company that has been involved in its fair share of copyright litigation, we understand copyright owners’ needs, and we are very familiar with the challenges they face, whether they choose to litigate, or pursue alternative anti-piracy strategies that do not include litigation.” Vivas said that one of the most important components that Pink Visual brings to the table with DMCA Force is the perspective the company has gained over the past several years through the company’s own anti-piracy efforts. “When we first got started with enforcing our copyrights, it was a bit overwhelming, but as we developed and executed our anti-piracy strategy, we quickly transformed from feeling victimized to feeling empowered,” Vivas said. “We want other adult studios to have that same sense of empowerment, by making anti-piracy efforts easy, inexpensive and centralizing it in one location with one service.  Of course, we also believe that the more that content owners participate in anti-piracy strategies, the better it is for the overall market when overwhelmingly large amounts of content are no longer available so easily.” For more information on DMCA Force and its services, visit here.

 
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