Dreamgirl Responds to Increased Demand

LOS ANGELES—Dreamgirl International kicked off 2012 with a surge in sales for Red Diamond Lingerie and Black Diamond Hosiery, featuring new elegant body stockings. The signature packaged lingerie and hosiery line is getting a 2012 inventory lift with Dreamgirl’s new capital investment in Logility Voyager Solutionsm, a supply chain and inventory optimization software program. This proprietary software will use sales history to align future inventory to retailer demand, thus giving management better visibility when ordering quantities in specific styles, colors and sizes. Logility Voyager serves as an “early warning system” to track new catalog styles that are destined to become best sellers by analyzing the initial sales data. The supply chain optimization system tracks the sales history of a product to aggressively pursue in-stock positions on carryovers that are in high demand while making suggestions to cut inventory on styles that are not moving as fast. This infrastructure improvement illustrates Dreamgirl’s commitment to meeting the needs of customers. “Black Diamond Hosiery has developed into a top performer, right along with our signature Red Diamond packaged lingerie. By using the Logility Voyager system to monitor established sales history we can forecast our retailer demand allowing for better fulfillment rates for customers. This system also allows for greater visibility in assessing new styles suggested in-stock positions,” stated Dreamgirl CEO Christopher Scharff. “Our goal is to give our customers the best quality product and service in the industry.” Red and Black Diamond, Dreamgirl’s evergreen lingerie and hosiery packaged program, has enjoyed increased sales growth and is also a substantial part of the AIS (Always In Stock) program. For 2012, the line saw the addition of more colors in already established bestselling styles. Dreamgirl added more garter dresses with attached stockings and body stockings to the merchandising as well as an increase in plus styles offered. The Black Diamond Collection consists of One Size Fits Most and One Size Fits Most Queen. Wholesale prices range from $1 to $7 for hosiery. The Red Diamond Collection consists of One Size Fits Most and One Size Fits Most Queen. They also include a matching thong or G-string and are available at competitive prices ($8 to $13 wholesale). Dreamgirl International is one of the fastest growing costume and lingerie manufacturers in the world with 12 US Sales Representatives nationwide and more than 20 International distributors. Renowned for creating innovative new concepts, the company launched industry changing designs such as the Light-Up, Reversible, Versatile, Convertible and the Quick Change costumes for women. In 2004, Dreamgirl introduced its luxurious coffee table look book and evergreen boxed lingerie program the Dreamgirl Diamond Collection, to resounding success. Dreamgirl expanded into a 93,000-square-foot warehouse facility with increased automated fulfillment and shipping capabilities. Improved supply chain management has enabled the company to introduce products more often and ship faster to retailers. Utilizing Dreamgirl’s state-of-the-art B2B online platform, customers can log on 24/7/365 to check real time inventory, track POs and place orders. “Our organization continues to execute its business plan across all product categories and in all markets. I am extremely proud of our management, employees, sales representatives, distributors and vendor partners for their dedication and hard work in pursuit of our goals and vision. We are looking forward to an exciting 2012,” Scharff said.