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May 31, 2012

'Hysteria' and the Vibratex Rabbit Habit

NAPA, Calif.—Vibratex Inc., manufacturer of the iconic Rabbit Habit vibrator, was in attendance at a private screening of the new film Hysteria from Sony Pictures with the director Tanya Wexler last week. A romantic comedy, Hysteria is set against the backdrop of the invention of the electric vibrator in Victorian England, and stars Maggie Gyllenhaal, Hugh Dancy, Felicity Jones, Rupert Everett and Jonathan Pryce. Shay Martin of Vibratex Inc. was particularly excited for the release, as she had received an advance copy of the script back in 2010 from one of the producers, Tracey Becker, before production started. Vibratex worked with Becker prior to shooting the film, and Vibratex Rabbits sent over to England were much appreciated by the production crew. The Vibratex t-shirts sent were deemed “hilarious” and worn by the office staff immediately, with a pact to wear the shirts the first day of shooting, Becker laughed. As it was set in the 1880s, a modified electric feather duster—later known as the “Jolly Molly”—was the only personal massage apparatus designed for the "treatment" of women shown in the context of the film. Dan and Shay Martin of Vibratex were thrilled, however, to see their own Rabbit Habit and the Magic Wand featured as more recent vibrators pictured while the credits rolled. “There were only a few items shown from the 1970s and later” said Dan Martin. “And Vibratex had not just one, but two noteworthy mentions!” “The surprising thing about “Hysteria” detailing how vibrators came to be, were the iconic images of my products the Rabbit Habit and the Magic Wand being shown at the end of the movie. I feel Vibratex toys are an important part of the history of women taking control of their lives and their bodies,” said Shay Martin. For more information on the Rabbit Habit and Magic Wand, visit Vibratex.com.

 
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