XR Brands’s Wand Essentials Collection Receives Prestigious ETO Award Nomination

HUNTINGTON BEACH, Calif.—XR Brands has been noted for its Wand Essentials collection with a nomination for UK trade organization Erotic Trade Only’s Best Female Product award. This is an honor reserved exclusively for internationally recognized adult companies that design products with the female consumer in mind, and that’s precisely what inspired the Wand Essentials brand. Wand Essentials has changed the way retailers sell—and shoppers use—traditional wand vibrators, turning a go-to powerful sex toy into a versatile multi-purpose massager and sex tool. With ergonomic attachments customized for specific parts of the body, power boxes that regulate intensity, and cohesive packaging indicative of a trusted brand, Wand Essentials has helped create an entirely new product category revolving around many women’s favorite sex toy “We are honored that Erotic Trade Only has recognized Wand Essentials for its focus on the female user,” XR Brands Sales Manager Randy Alvstad said. “XR Brands put much thought and care into creating this collection of sex toys and accessories, with special attention put on our customers who were quite vocal during the research and development process. That feedback helped shape what Wand Essentials is today. Thanks to everyone in the international adult retail industry who nominated us!” The ETO Award are scheduled during the 2012 ETO Show, an adult industry trade show that brings together the biggest names in the international adult retail and manufacturing worlds to debut new products and do business together. The ETO Show is scheduled June 24-25 at NEC Pavilion, National Exhibition Centre, Birmingham, UK. For product information visit WandEssentials.com. For sales information email Alvstad at randy@xrbands.com.