CalExotics Shares Social Media Know-How in May 15 Webinar

CHINO, Calif.—On the heels of its big launch of Club CalExotics, an interactive online where consumers can learn about sexual wellness, California Exotic Novelties is sharing some of its social-media know-how with other industsry professionals. On May 15, the company will present the CalExotics Social Media Webinar, a free workshop for professionals in the pleasure product industry who are seeking to add the benefits of incorporating social media to their marketing mix. “Social media is an important part of CalExotics’ marketing strategy,” explained Susan Colvin, president and CEO of California Exotic Novelties. “The key aspect of it is the ‘social’ part. By collaborating on social media initiatives, working together to create and share compelling content, and by extending our collective networks through one another, we create a social media environment where everyone wins.” Attendees will learn how social media is changing the way the world does business. They will also be given easy-to-use social media ideas and tricks to stay ahead of the competition. According to Jackie White, vice president and CEO of California Exotic Novelties, “This is a great opportunity for our customers to learn about social media and how they can use it to increase business. I hope everyone attends!” The webinar will also provide an overview of CalExotics’ new online community, Club CalExotics. Retailers, distributors, and party planners can learn how to utilize this social media platform to their full advantage. Said Al Bloom, director of marketing for California Exotic Novelties, “Club CalExotics bridges the gap between manufacturers, distributors, retailers and consumers. It’s a great way for everyone to network and connect with one another.” The webinar is presented by the California Exotic Novelties Marketing and Public Relations department. Bloom will deliver the presentation with public relations director Desiree Duffie and social media coordinator Nichole Grossmann. “We’re planning a fun and informative webinar,” Grossmann promised. “To make things even more exciting we’re giving away a CalExotics gift basket stuffed with samples of some of our newest products to one lucky attendee.  It has a retail value of $300!” The CalExotics Social Media Webinar will be presented live at 11 a.m. PDT on Tuesday, May 15. Space is limited and registrants are encouraged to promptly login at their registration time to ensure a space. A recording of the webinar will also be available a week after the live webinar.  Visit CalExotics.com to register for the Social Media Webinar.