SLS Specialty Brings 'Barcode' Collection to Adult Apparel Market

HOUSTON, TX — SLS Specialty has been named the exclusive distributor of the Barcode - Berlin Barcode collection of athletic-inspired intimate apparel, bringing the popular brand to the adult retail market, making the premium quality line of jock straps, singlets and shorts a big seller nationwide. The German-made Barcode brand is known for quality and sex appeal using the highest quality commercial elastic and cotton construction featuring a unique silicone band surrounding the “pouch” to maintain the fabric’s flattering stretch. This ensures each piece lasts longer than a simple cotton brief or singlet and will fit as taut as the day it was purchased. “Barcode’s athletic look is a huge trend in the male apparel market and we can barely keep the brand — especially the wrestling singlets — in stock,” SLS Specialty CEO, Shane Nelson said. “These designs are all over fashion magazines, photo shoots and style blogs and Barcode’s quality stands up to the hype. The stitching, seaming, fabrics and contouring make it a true high-end brand without the super high-end price.” The Barcode line is comprised of singlets, jock straps and running shorts made of nylon, spandex and cotton blends that stand the test of wear, tear and multiple washings. Each item is packaged in a clamshell or hanging poly bag and merchandising tools, including calendars, posters, postcards and banners are available. Nelson said the Barcode team is active and available for custom branding and constructing in-store installations according to each outlet’s unique needs. SLS Specialty is a boutique distributor that focuses on marketing and promoting full-line brands of adult products, including sex toys, apparel and accessories for sexual enhancement.