Xgen Products Hits ILS With New Hair, Nail Adornments

BRISTOL, Pa.—The folks from Xgen are preparing for several extremely busy days at this year’s International Lingerie Show in Las Vegas. From new product launches to the big reveal of their display contest winner, the Xgen Booth is going to be buzzing. Xgen is presenting two new fashion accessory lines at ILS. First up are Eye Candy Nail Foils. As the latest addition to Xgen’s Eye Candy brand, Nail Foils are convenient and easy-to-use nail polish strips. Next to make their trade show debut are Color Shock hair adornments, a collection of sparkling extensions and iron-on crystals. Xgen promises more details on both these products very soon. Lapdance Lingerie will once again be center stage in Xgen’s booth, along with its comprehensive point-of-sale merchandising materials. Adding to the excitement for this new line, Xgen will be announcing the winner of a fully stocked Lapdance planogram display kit at the show. As part of its current customer contest, retailers have been challenged to create an effective display for Xgen’s Pleasure Wigs. The winner takes home a Lapdance display kit valued at $750. For contest details, contact an Xgen rep, or visit XgenProducts.com. “This is going to be a really big show for us,” explained Andy Green, Xgen's vice president. “Between the new releases, the excitement over Lapdance, and our big contest winner announcement, we’re expecting a ton of traffic at our booth.” Interested retailers are being asked to contact their Xgen rep to schedule an appointment. “We are excited to see everyone, and definitely want to encourage scheduled visits,” continued Green. “I want to give all our customers the attention they deserve.” Xgen Products will be in booth #216 at the 2012 ILS in Las Vegas from March 26-28. Interested retailers should contact Xgen at (877) 450-9436, sales@xgenproducts.com, or visit XgenProducts.com for more information.