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January 19, 2012

ANE's Day 2 Sees More Than 80 Exhibitors

LAS VEGAS—More than 80 novelty- and apparel-related companies set up show at the most recent installment of the AVN Novelty Expo, which runs through Friday at the Hard Rock Casino & Hotel. Buyers, manufacturers, distributors and had the opportunity to see new lines and products from leading companies as well as first-time exhibitors. Aneros showed off the highly anticipated release from its upcoming Syn Series. Company rep Malay said the Helix is a red anal probe with a silky soft black silicone overlay. The product and line are expected to begin shipping in late February or early March. Lubra is a new company that offered up a water-based lube that comes in a new delivery system. The spray lube is delivered via an aerosol can that allows for application from up to 5 feet away and even upside down. Company official Cathy explained the can come sin a Lubra style, which appeals more to women, and a DD-40 version which appeal to men. The lube absorbs slowly and is not scented or flavored, and comes in 2.5- or 5-ounce cans. 13 Glass, who has previously exhibited at ANE, unveiled a line of glass toys, which join the ranks of the company’s glass pipes. “It just seemed like a logical progression,” company official Jonathan said of the new items. “We figured we might as go all the way and diversify.” Included is the T-2, which has a crooked handle that allows the piece to be “cranked” once inserted. The company also displayed several supplements, including Groovy Chews, which promote a calming sensation and come in three flavors: orange, raspberry and mint. CB-6000 owner Nikki Yates said the company, which makes cock cages in a variety of styles and sizes, uses trade shows such as ANE to educate retailers and distributors on the popular products. “Some aren’t even aware that a product like this exists,” she said. “We have been in business for 13 years and some people still think we are the new kid on the block.” One of the real new kids on the block is Red Dawn, which offers energy drinks and supplements. The pills and drinks are designed to naturally alter a person’s state of mind, in party pill, everyday and mellowed out varieties. The Sleepwalker pill boasts B1, B2, B6 and more to give an overall sense of wellbeing, while the Red Dawn liquid is an energy supplement that gives euphoric energy. “Take away the jittery from a traditional energy drink and add happiness,” said company sales rep Rachel. My Intima by Stormy Daniels made its trade show debut, complete with appearances by the adult star herself. The performer is the official spokeperson for the personal electronic, hands=free lubricant delivery system. “We showed the piece to Stormy at another event and she really liked it,” said company leader Trevor. “We made some changes at her suggestion, and added her signature to the side for the new editions.” My Intima by Stormy Daniels is now available in black and pink versions and retails for $39.99. The Outer Edge is a company that showcased the Swing Her and Swing Him supplements, which are delivered in the form of a breath freshener. “Because they are liquid and not pill form, they are absorbed faster and therefore take effect quicker,” said representative Jared. The female increases energy and sensitivity, while the male version increases helps performance by increasing blood flow. David from Fantasy Lingerie noted that the company has launched 20 new body stockings in its newly repackaged Desire Hosiery line, as well as 45 new styles in the brand new Excite line for men. The Premium line, he explained, is geared toward herto men, while the Extreme line is good for dancers or gay men. Also new is the fantasy costume line of briefs, which come in six styles for men, including sailor, doctor and more. Tiffany, the owner of FixSation, which is nominated for an AVN Award, said that the new company was being well received at its first-ever trade show. The product, she said, was created after he desire to find a vibrator that she and her husband could use during sex for external stimulation of the clitoris. The vibe is held in place by a lacy-waistband that doesn’t slip or fold up, and still allows couples to keep their hands free for other intimate acts, she said. Dr. Pinks launced its enhancement products in the adult industry after experiencing success in the mainstream world of spas, said company official Maggie. The Anal Brightening System and Coco Lube are both all-natural products, she said. The Anal Brightening is a cream that contains no hydroquinone, a sometimes harsh ingredient, and is safe for application to all sensitive areas of men and women. The Coco Lube is an edible lubricant that is coconut-oil based, making it perfect for massage as well since it melts at body temperature. Plaisirs-Secrets is a French company offering more than 50 products, including vibrators and intimacy kits. One of the more popular items at ANE, said owner Cedric, was the Maitre du Plaisir, which is a wireless egg bullet coated in silicone and controlled by a remote control that resembles an MP3 player. Everyday Health is a manufacturer and exporter of supplements and enhancements, including the Deluxion, the Deluxion 2 Go and Zloa Honey. Company official Guy noted the Deluxion supplements are a topical delay cream that contains no lidocaine of benzocaine, but does feature a pantent-pending blend of ingredients. The Zloa Honey is a consumable that claims to give the increased stimuation to the circulatory system of men and women. Another honey-based product was displayed by Honey Care Products, which had Honey Lube and Honey Oil. The Honey Lube is a water-based lube enriched with honey, while the Honey Oil is perfect for massage and has the taste and smell of honey. Independent Can Company, which is based in Baltimore, provides stock or customized packaging solutions, explained Ryan, a company official. The company is no stranger to the adult industry, he noted, as they provide the cans for Fleshlight products, as well as tins for mints from Playboy. In addition to cans, the company can also create plastic bottles, tubes and more. Nuru-Guru company rep Andrew proudly showed off the various massage gel varieties the company offers, including Standard, Gold, Medium and Platinum. Simply add water to the gel, and it creates a slippery, slick, long-lasting and moisturizing massage gel in a variety of thicknesses. HM Distribution’s Tony said the company was offering up of its most popular supplements at ANE, including Hold. Hold is a pill that helps increase sexual enhancement while providing genital stimulation to men at the same time. “It’s like two products in one,” he said. Neos Erotica is a brand new company that is still in production on its first item, the Purrfect Kitty Massager. The feline-shaped massager comes in grey, pink and black and is rechargeable, offering seven functions and seven speeds, explained company owner Shannon. Also new to ANE is Heat Adult Treasures carries a number of body candles, lotions, creams, massage oils and more. “We are the newest kid on the block,” said company CEO Denise. The Heat lined launched three months ago, she said. With products used for massage and intimacy, and are available in a variety of scents. Merci Toys, who is also up for AVN Awards for its Fairy line of wand-style massagers, exhibited in the trade only hall, said company official Hansen Hwang, while another division of the company exhibited in the first-ever International Pavilion of ANE. In addition to the Fairy Wands, Merci Toys also showed off new silicone attachments in a number of styles and colors for the massagers, as Dr. Seki vibes, a new line of vibrators. ANe continues through Friday. For more information, visit AVNNoveltyExpo.com.

 
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