California Exotic Novelties Declares Success at ANME Show

CHINO, Calif.—California Exotic Novelties declares success at the ANME Show. “The ANME Show was once again a huge hit for California Exotic Novelties. We enjoyed showing our newest collections and products to our customers. With a commitment to consumer-centric marketing we’ve developed several new lines that speak to the target demographic, and expanded several existing collections. Those who visited our booth saw how our products can be easily merchandised together,” saidSusan Colvin, president and CEO of California Exotic Novelties. The booth was arranged to show off individual collections and designed to inspire retailers when setting store walls. The company also released 39 plan-o-grams which gives retailers diagrams they can easily follow. Additionally discs featuring the latest product videos were also distributed. All the new products are featured in the California Exotic Novelties Spring 2012 Catalog, titled Life, Love, Passion.  California Exotic Novelties unveiled the Phil Varone: Sex, Toys and Rock ’n’ Roll Collection to rave reviews during the Phil Varone Meet and Greet. The rock star met show attendees and members of the media during the event. He signed autographs, posed for pictures and toasted to the line of toys. “Seeing all the products on the wall is amazing,” said Varone. “I had a great time getting to know so many wonderful people from the industry during the meet and greet. This is a dream come true and I’m so happy to have teamed up with CalExotics to make this happen.” Several new collections from California Exotic Novelties received high praise during the show. The 10-Function Silicone Love Rider, Booty Call, Namaste, Playful in Pearls, and Screw Me are just a few that turned heads.  Jackie White, vice president of sales for California Exotic Novelties, said, “Everyone loved the expanding Tantric Collection. The vibes are beautiful and the fetish play gear makes this line one to watch. We also rounded out our Lia line with fun new shapes and styles, providing moderately priced silicone toys with lots of features.” The Life, Love, Passion catalog is available now. Contact your California Exotic Novelties account executive for a copy of the newest product videos or visit CalExotics.com.