Leading Brands Team Up to Raise Awareness of Safe, Sustainable Sex Accessories

SAN FRANCISCO—Jimmyjane, Blossom Organics and Sir Richard’s Condom Company have joined forces for the launch of Safe Sexy, a campaign to assist consumers in making informed purchasing decisions within the sex accessories market. The three companies were all founded with the same fundamental belief—since sexual products can significantly impact our physical health, emotional wellbeing, and the collective good, manufacturers in the sexual wellbeing industry have a responsibility to deliver with uncompromising excellence. In keeping with this philosophy, they’ve teamed up to continue pushing the standards of quality, safety and accountability within their industry. As part of the Safe Sexy campaign, Jimmyjane, the leading innovator in vibrator design and technology; Blossom Organics, a naturally pure intimate care products company; and Sir Richard’s, the first Buy-One, Give-One condom company, have co-authored Safe Sexy—The Smart Shopper’s Guide to Sex Accessories. This comprehensive Pleasure Guide is designed to assist consumers in selecting appropriate vibrators, lubricants and condoms by highlighting important personal health, global sustainability and social responsibility considerations. The complete guide, along with a full range of products from the three brands, can be found at Jimmyjane.com/Safe_Sexy. Though sexual products have never been more prevalent than they are today, the industry remains largely unregulated, and at times even dangerous. Unfortunately, the taboo around sex accessories has limited media exposure, inhibited consumers, and as a result, slowed the healthy evolution of this major consumer goods industry. A study recently published in the Journal of Sexual Medicine reports that in theU.S., 53% percent of women between 18 and 60 have used a vibrator—yet, it is still widely unknown that many of these vibrators contain dangerous toxins such as phthalates, a chemical widely banned in baby and beauty products. There are similar shortcomings in the support and availability of condoms. In 2007, an estimated 2.7 million people became newly infected with HIV—condoms will play an essential role in slowing the spread of this (and many other) sexually transmitted infections. The Safe Sexy guide features detailed information from the founders of Jimmyjane, Blossom Organics and Sir Richard's on their respective areas of expertise. When choosing a suitable vibrator, it’s important to consider materials, motor-life and durability. In a detailed sidebar, Ethan Imboden, the founder and chief creative officer of Jimmyjane, highlights The In’s & Out’s of Vibrator Materials. Following their own strict guidelines, Jimmyjane vibrators are made with body-safe, medical-grade materials and feature long-lasting, rechargeable motors to minimize waste. Blossom Organics founder Melissa Jochim leverages her 20 years of experience developing natural skincare lines to offer The Yes’s and No’s of Lubricant Ingredients. This section also covers the difference between “natural” and organic ingredients, and the importance of using pH balanced products. Blossom Organics products are made with certified organic ingredients and are formulated to mimic a woman’s natural chemistry. Mathew Gerson, the founder of Sir Richard’s provides simple guidelines for condom efficacy in The Do’s and Don’ts of Condom Care. In addition to producing premium 100 percent natural latex condoms, Sir Richard’s promotes health, education and the broader social wellbeing—for every condom purchased, Sir Richard’s donates one to a developing nation. Visit Jimmyjane.com/Learn for additional resources. Knowledge is sexy—Safe Sexy