ANME Wraps Successful Run

BURBANK, Calif.—The Adult Novelty Manufacturers Expo wrapped a three-day run Tuesday at the Marriott Hotel inBurbank with some happy exhibitors, buyers and attendees. New products and lines were unveiled at the show, with the biggest news seeming to come from CalExotics, which launched the Intensity vibrator under its sister line Jopen and the new ZT Toys line, the brainchild of the creators of Evolved Novelties. Jopen launched the Intensity, which is built around a new patented technology created for a completely different application. It began when two medical professionals created an apparatus to strengthen women's pelvic floor muscles. During the testing women began reporting "intense orgasms" and "sexual joy like never before." Desiree Duffie, director of public relations for CalExotics, noted that the Intensity offers an inflatable shaft with the squeeze bulb and quick-release button conveniently located in the handle, five speeds and 10 modes of stimulation through an electrical current that passes through metal contact plates on the shaft to force the pelvic floor muscles to spasm. Made in the USA, the Intensity should be available this fall, she said. CalExotics also introduced a new line of Amour Kits, which are perfect gift items for men or women. The kits include a variety of items—including a small stuffed bear with a pocket rocket vibes and attachments, or love dice and a basic virbator—and feature a red-and-white color scheme, perfect for Valentine’s Day, Sweetest Day or the holidays. The creators of Evolved Novelties also made a splash at the show, with the launch of ZT Toys, which showcases products designed and packaged for men. According to Marcus West of Evolved and ZT Toys, the products are perfect for guys who want to be better lovers as well as those who want to enjoy some solo fun. The first products to launch include the Glory Holes, a silky soft masturbation sleeve packaged with a 10-scene POV DVD. The Glory Holes can be upsold with the company’s Pocket Pussy Juice, a water-based warming lubricant, or Jack Aide, a water-based and condom-safe lubricant. West and company officials also promoted the Shots line of products, which they distribute. “It’s fun and a little irreverent,” he said of the line, which includes cock ring keychains, pleasure rings wand-styles vibrators and more. System JO also launched a new line of products under the Dona by JO name. Billed as “an aphrodisiac infused ritual,” the line features products that adhere to a five-step process to help you get in the mood. The “relax” step includes massage candles, bath salts and milk baths; “cleanse” has body polishes, body washes and shave gels; “nourish” boasts body butters and body lotions; “illuminate” features shimmer sprays and linen sprays; and “engage” consists of kissable body drizzles and massage oils. Each of the products is available in six scents: Arouse, Sensual, Flirty, Linger, Daring and Cool. The line is expected to ship by this fall. Another new line came from the makers of LELO: The Pico Bong line is a sister line to the company, and was referred by company officials as a “LELO at the beach” type of line. The products, which come in bright, jewel tone colors, are all made from FDA-approved silicone, and feature 12 modes and 18 speeds. The items are all battery-powered and include the Mahana Duo Vibe, the Ipo Finger Vibe, the Tano Plug Vibe and more. Some established companies also launched new lines: Pipedream Products released the Metal Worx line, a collection of steel pleasure products that are nonporous and easy to clean and come in unique metal storage cases. Shunga Erotic Art released the Hold Me Tight vaginal tightening gel, which is made from natural ingredients with astringent properties. In addition to providing a tightening sensation once it is applied internally, it is also designed to prevent vaginal bacterial and fungal infections, eliminate unpleasant odor and restore vaginal lubrication. XGen Products launched the VibeStation, part of the Perfect Position line of sex cushions. Vice President Andy Green noted the pillow, which is made from the same high-denisty foam of other Perfect Position items, has a hole through the center, which allows it to hold corded wand-style vibrators. The company also released the Bodywand Mini Massager in new colors (lavender, orange and aqua in addition to the original pink), as well as Peekaboos (cloth designer pasties) and Eye Candy designer lashes. Earthly Body, a company known for hemp-based body care products, released several new products, including the Love Button arousal balm for him and her, a new Guavalava scent in the 3-in-1 Suntouched Candle line and the Winter Skin Care Snowman, which packages a lip balm, massage candle, body butter and Miracle Oil in a winter-themed box. Kama Sutra also ventured in to the world of massage candles with the release  of soy-based candles in black metal tins with the Kama Sutra logo and four scents: Island Passion, Tropical Nights,DeepOceanand Mediterranean Almond. For more information on the ANME Show, visit ANMEFounders.com.