Private Launches New Subscription VOD Service with Voddler

BARCELONA, Spain—Private Media Group has announced a new leading subscription service with Voddler Group AB, Scandinavia’s premier web based video-on-demand (VOD) service provider. In addition to the current Pay-VOD service, the new subscription model enables users to enjoy unlimited hours of entertainment. In connection with the launch of the new service, Private Media Group is increasing its library of high quality content on Voddler with more than 20 new titles every month reaching over 150 new titles by end of 2011. The enhanced library includes Private’s classic blockbuster titles as well as gay content. In 2010, the two companies announced a multi-year agreement for the exclusive delivery of adult content to Voddler. Leveraging Voddler’s leading distribution platform for VOD, with both free ad-based and pay-per-view solutions, Private now has 100 percent coverage and premier positioning throughout the Scandinavian online VOD market. With the Private agreement, Voddler launched an extended content filter function to help its customers manage access to content. The filter function assists both individuals who wish to limit their exposure to specific titles and families who wish to share a login between family members of varying ages. Voddler offers premium films and series, both pay-per-view and free advertising-funded, on Internet-connected devices where and when the viewer wants. Voddler has over 1 million registered users in the four markets where it operates: Sweden, Norway, Finland and Denmark. In 2010, “voddlerites” watched over 5 million films from a growing catalog of close to 4,000 titles from the world’s leading entertainment companies and film studios. In February 2011, Voddler, raised $8 million in funding in a round led by Nokia’s venture capital arm Nokia Growth Partners. Voddler just announced that it is expanding its service to Spain, with a planned launch date in Q3 2011. “Entering this next phase of our relationship with the leading VOD service provider in Scandinavia underscores the strength of our brand and offering,” said Private CEO Berth Milton. “Private’s expansive library of high-quality content combined with Voddler’s platform and exponentially growing user base marks a new era in how content is consumed moving forward. As we continue to expand our digital distribution strategy for consumer consumption across multiple screens, we expect Voddler to significantly add to revenues in 2011.” For more information, contact Leslie Amadio Head of Corporate Communications for Private Media Group at (708) 577-3022 or by email at leslie.amadio@private.com, or Anders Sjöman, VP Communications for Voddler at +46 70 717 60 78  or by email at anders.sjoman@voddler.com.