Electric Lingerie, Hustler Lingerie Sign On as Sponsor for ANE

PASADENA, Calif.—Electric Lingerie and Hustler Lingerie have signed on as the exclusive lingerie sponsor for the AVN Novelty Expo, slated for July 7-9 at the Pasadena Convention Center. “When we were offered the opportunity to showcase Electric and Hustler Lingerie as the exclusive lingerie event sponsor the AVN Novelty Expo in July, we jumped at the chance,” said Zach Goode, national sales manager for Electric Eel Inc., the parent company of Electric Lingerie, Hustler Lingerie, Last Lixxx Adult Novelties and Hot Mannequin. ”We can't wait to show all of the amazing new products we've developed since the last trade show season. Besides, who can pass up SoCal in the summer?” The AVN Novelty Expo (ANE)—the novelty industry's premier B2B event—brings together qualified buyers with the world's most innovative inventors and manufacturers of pleasure-enhancement products. The July 7-9 run in Pasadena marks a return to both its original time slot of July and its convenient West Coast location. Last year's summer show was held in Hollywood, Fla. As the exclusive lingerie sponsor, Electric Lingerie and Hustler Lingerie will debut several new items and even a new line or two, Goode said. “Electric is growing constantly, creating multiple new product lines, and of course manufacturing and distributing Hustler Lingerie,” he said. “In 2011 we will also be taking the Hustler brand to the next level with the launch of Hustler Women's Shoes, which we strongly believe will take the market by storm. In addition, we will be relaunching our sexy Blue Line Men's Underwear with many new styles and improved packaging and adding lots of new bachelorette items to our top selling Last Lixxx Adult Novelties line. Topping it off will be our soft fetish/bondage line called Lux Fetish which will be making its U.S. debut.” For more than a decade, hundreds of qualified buyers from around the world have gathered for this premier buyers' conference and exhibition, where manufacturers debut new products and buyers make their most important purchasing decisions of the year. The buyer base includes distributors, retailers, exporters, mail-order companies, home party organizers, and individuals or companies involved in pleasure product purchases. “To have such stellar brands as Electric Lingerie and Hustler Lingerie at ANE is really a coup,” said Sara Harter, director of sales for AVN Media Network. “For years, ANE has been the show for companies to debut their latest an greatest products, and with all that Electric Lingerie and Hustler Lingerie have in store for ANE, it’s sure to be the place to be.” Reservations for exhibit booths are currently being accepted. To reserve your space, contact Harter at Sara.Harter@AVN.com or call (818) 718-5788, ext. 109. Qualified buyers can attend ANE this summer for free. To register, email Buyers@AVN.com.