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January 20, 2011

Direct Advantage Re-releases Original One-Touch Bullet

SAN FRANCISCO—Direct Advantage (D.A.V.E.) has re-released the original One-Touch bullet following customer demand for a quality and effective waterproof mini vibrator priced aggressively and packaged for easy wholesale and retail sale. “Direct Advantage was the originator of the One-Touch bullet many years ago, but as time has gone the influx of imitators has caused the quality to plummet,” D.A.V.E. CEO Bob Wolf said. “To combat this we found a new factory and implemented a new, more stringent quality assurance process with everyone on the manufacturing end in the know.” The original One-Touch bullet was available in a simple clear bag to lower price, but with competition on the store shelf and aesthetic appeal playing major factors on the retail end, DAVE has released each petite vibrator in a hermetically sealed foil package. “The plastic bag did nothing to enhance the product’s image on both the wholesale and retail ends so we embarked on a more effective package design that ensures the product’s quality—and it certainly highlights the new One Touch’s lustrous chrome finish!” Wolf said. Each One Touch bullet comes with three batteries and operates powerfully at a single speed even fully submerged. One Touch bullets wholesale for $3.25 with a MSRP of $8.99. Stock number: XV02060C. Direct Advantage (D.A.V.E.) is the parent company to adult toy manufacturer Synergy Erotic, and was founded more than 20 years ago to supply low-cost, high-quality products to wholesalers and retailers nationwide. D.A.V.E. continues to be a low-cost leader in the industry, and recently revamped its business model to reflect the market’s demand for better quality, better-looking products. Updates include new package design for optimal warehouse and shelf storage and incorporating body-safe materials such as 100 percent silicone in the product manufacturing process. For ordering information, contact D.A.V.E. at sales@daveinc.com.

 
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