Biz Exec Develops Dual Functioning L’intimate

NEW YORK—Drew Edwards, a 28-year-old entrepreneur, recently entered the world of pleasure products with L’intimate, the flagship product of his new manufacturing and distribution company Miss Chivus. The goal of Miss Chivus is to provide discreet adult toys camouflaged as household items; L’intimate is a personal vibrator masquerading in a functional lint roller. Edwards’ goal is to make intimate products functionally available to those who share their home but do not wish to share their intimate preferences with children, other family members, roommates, visitors, whomever. Edwards found himself in a “filler job” after being laid off from an investment bank during the major economic downturn of 2008. Being a diligent, hard-working, creative young professional, he decided to use this challenge to create his niche as a viable self-employed entrepreneur by investing in himself. Gathering his available funds, he set out to develop ideas he’d had over time into patented, corporate realities. After determining that 53 percent he also learned that, according to a Glamour magazine study, the top reason given by women for not using adult toys was because they were too embarrassed. Edwards then set the goal for Miss Chivus to also cater to the remaining 47 percent of women in the market by decreasing the taboo and increasing the appeal of adult toys for “shy” adults. Human nature has us hide what embarrasses us, so he sought viable hiding places for the most basic of adult sex toys, the vibrator. Since most people have a lint roller in their home, the handle is the right size and shape—Voila!—L’intimate was born! L’intimate is a three-piece kit which includes a 7-inch Velvet Touch Waterproof Massage Vibrator, a 60-sheet adhesive paper roll and a lint brush encasement. L’intimate is available for $28.95 at MissChivus.com.