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April 09, 2019

ADULTEX 2019 Concludes, Announces Award Winners

MELBOURNE, AU—ADULTEX 2019, Australia’s largest annual adult B2B trade show and exhibition, concluded on Wednesday, April 3, after three successful days showcasing the latest and most innovative products from the world’s leading manufacturers of pleasure products, lingerie, lubricants, sexual wellness and novelty items.  Now in its 15th year, ADULTEX 2019 was sponsored by Pipedream and CalExotics and held at a luxury 5-star beachfront resort on the Gold Coast, attracting 33 exhibitors and hosting over 170 guests.  “We are thrilled with the overwhelming response from all vendors who supported ADULTEX 2019," said an ADULTEX spokesperson. "I would like to thank Calvista's new and exclusive partners, Intimate Earth, Nexus, Pornhub and EROS." The ADULTEX proceedings were kick-started by the “Welcome Party” sponsored by CalExotics’ new range (or line), California Dreaming. The welcome party took place by the pool of the beachfront resort and all guests were greeted with fire twirlers and cool beachy tunes from a leading DJ, while the combi photo booth was extremely popular amongst all guests. California Dreaming prizes were also given away during the limbo competition. This year's focus was to educate key retail partners on the five pillars that makes for a successful business. Keynote presentations were given regarding retail marketing and social media, merchandising, product quality, sales and the art of customer engagement. Also, Frank Kok, Sales Director of Pornhub and Kiiroo, discussed emerging markets of the industry. The annual ADULTEX Awards were presented at the lavish Palazzo Versace 5 Star Hotel on the Gold Coast?. This year's fancy dress event had a Hollywood flavor and was sponsored by Pipedream. The night began with guests walking the red carpet and having their photos taken as if they were movie stars. This spectacular themed Hollywood party featured a live band and was fitted out with professional casino tables that were enjoyed by all guests.  Winner of Service to the Industry 2019 Award was Mr. Paul Whyte from Gel Works, who has been a leader and innovator in the development of lubricants for over 30 years. Mr. Whyte developed and maintained collaborations with world leaders in the research of condoms and public health, has dedicated years of research relating to sexual wellness, HIV and AIDS and started several men’s help groups.  “ADULTEX continues to be the premier adult tradeshow in the southern hemisphere and we look forward to hosting our 16th ADULTEX next year! We have a big job on our hands to top this year’s ADULTEX, but planning has already commenced to make ADULTEX 2020 bigger and better," said Roger Sheldon-Collins, General Manager of Calvista. The winners of the ADULTEX 2019 Awards were: Best Fetish Range: Sinful by NS Novelties Best LGBTI Range: Colt by CalExotics Best Lubrication or Lotion Range: Swiss Navy Best Marketing: COTR, Inc Best New Product: Womanizer Liberty by WOW Tech Best Female Product Range: Nu Sensuelle Best Male Product Range: Main Squeeze by Doc Johnson Best Product Packaging: Fredricks of Hollywood by Xgen Products Best Novelty/Game Product: 50 Positions of Bondage Game by Kheper Games Best Sexual Health & Wellness/Product Range: Intimate Care by JimmyJane Best Female Product: Womanizer Premium by WOW Tech Best Male Product: Hydroxtreme7 by Bathmate Most Innovative Product: Axis Premium Versatile Controller by Electrastim Best Luxury Toy Range: LELO Best Brand: Pipedream Extreme by Pipedream Company of the Year: CalExotics Customers Choice Award: NU Sensuelle Service to the Industry: Paul Whyte, Gel Works For more details about ADULTEX, visit adultex.com.au.

 
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