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April 03, 2018

Magic Wand, UVee and SheVibe.com Create Joint Promotion

CYBERSPACE—Some industry collaborations make sense, and others are destined to be legendary. The folks at Clean Light Laboratories (makers of UVee®) and Magic Wand are pretty confident their new pairing will fall into the “legend” column. When Clean Light Laboratories founder Carrie Martz set out to design her now-patented device that stores, charges and sanitizes sex toys (and anything else you want to put in there), she held one product’s up as the standard that needed to be accommodated: the Magic Wand. As the category originator and worldwide bestseller, the iconic wand needed to fit within the UVee if it was ever going to succeed as a universal solution. Not only does it fit, but the UVee HOME Play can keep the Magic Wand Rechargeable juiced up through the specially designed rear access port while as it’s being sanitized. Magic Wand, which is celebrating its 50th (!) anniversary this year, is an industry icon. The brand has been a fan of the UVee since its introduction, even including the product in its first-ever holiday gift guide last year. Joining forces, the two brands teamed with retailer SheVibe.com and Sex with Emily’s Emily Morse, who represents both brands on her show, to bring this pairing to life. SheVibe’s artists, known for the comic-book-inspired artwork they produce for the site, incorporated the spirit (and likeness) of Morse, depicting the sexual wellness advocate as an iconic pop-culture explorer. In the artwork for the campaign, Morse is shown removing a Magic Wand from a glowing UVee HOME Play, thus discovering the “Legendary Cleanest Orgasm.” “I love everything about this collaboration,” Martz exclaimed. “The pairing with Magic Wand, the illustration, the story—it all came together perfectly.” “We’ve been around the block a few times,” said Magic Wand’s Shay Martin. “Working with like-minded leaders and complimentary products is always exciting—but this one has so much fun built into it!” The “Legendary Cleanest Orgasm” collaboration will run through April, promoted on SheVibe.com and the Sex with Emily Podcast.

 
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