New York Times Profiles Doc Johnson, Bravermans

NORTH HOLLYWOOD, Calif.—As the mainstream world continues to accept the word of pleasure products, it should come as no surprise that the New York Times is writing about the industry, specifically Doc Johnson and its leaders: Ron, Chad and Erica Braverman. In a feature story titled “For the First Family of Pleasure Products, Toys Are Us” published Saturday, Nov. 18, writer Guy Trebay profiled the Braverman siblings and their father, as well as quoted others on how the sex toy industry continues to grow and evolve. The story starts with Chad Braverman recounting about how, in his youth, he was never sure what his father really did for a living. “It was this big mystery no one ever talked about, what my dad was making,” he told the Times. “For a long time I just thought he was in the Mafia.” The piece then goes on to talk about how the industry has grown from a “shadowy niche business” to an estimated $15 billion global industry. Lynn Comella, associate professor of sexuality and gender studies at the University of Nevada, Las Vegas and author of Vibrator Nation, is also quoted in the feature, as is Susan Colvin, founder and CEO of CalExotics and Jopen. Read the complete story at NYTimes.com.