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August 09, 2017

Lovehoney’s Broad City Range Featured on BBC, Shipping Now

BATH, England—Lovehoney’s newest range, the Broad City Pleasures Collection, was featured by Neal Slateford, co-founder of Lovehoney, this week on the BBC Worldwide Show Talking Business. The collection, inspired by and based on the hit Comedy Central show Broad City, is shipping now. Slateford, currently in New York for the Broad City Pleasures Collection launch, discussed the monumental growth of the global sex toy industry as well as mentioning the new collaboration with Comedy Central live on air. Host Aaron Heslehurst discussed how mainstream the industry has now become, and how a once niche industry is now set to peak by more than $50 billion by 2020. “If someone like Comedy Central is willing to partner with us, it just shows you how mainstream this category is becoming,” Slateford said “We set out to make a world class shopping environment that was non-sleazy, educational and most of all fun. It’s actually couples who are having a whale of a time in the bedroom. It’s women who are buying; 70 percent of our customers classify themselves as being in long-term relationships.” Heslehurst also commented on the fact that the Fifty Shades Effect was an important factor in making the category more mainstream, with Slateford agreeing that it had undoubtedly provided a boost to the industry with more than 3 million units of the official Fifty Shades of Grey Pleasure Collection sold worldwide. To watch the clip visit here. To celebrate the launch of the Broad City Pleasure Collection, Slateford and other reps from Lovehoney hosted a press party in New York, attended by some of the biggest media names in the business. The collection marks the first time that Lovehoney has partnered with a TV show; the current portfolio includes rock bands, (Motörhead, Mötley Crüe) fashion brands, (tokidoki), sex experts (Tracey Cox) and, of course, Fifty Shades of Grey. Broad City is courtesy of the collective brains of and show strs Abbi Jacobson and Ilana Glazer. It is an odd couple comedy about two best friends navigating their 20s in New York City whose adventures always lead down unexpected and outlandish paths. The show is noted for its frank and funny portrayal of sex, and has featured many sex toys, including a memorable scene that introduced pegging to a mainstream TV audience for the first time. Lovehoney says the range of irreverent, colorful items will appeal to Broad City’s extensive fan base as well as first time users. “For us working with a show of Broad City’s calibre was a no-brainer and we’re delighted to be working with Comedy Central,” Slateford said. “The range perfectly encapsulates what the show is all about: fun and energy. We’re delighted with how the products represent Abbi and Ilana’s humor, with each item harking back to hilarious episodes in the girls’ lives. The hero products for us are the Kegel balls, Nature’s Natural Pocket: fans will know the exact moment in the show that these pleasure balls, with their secret ‘stash’ pocket is all about.” Steve Raizes, SVP Consumer Products for Viacom’s Global Entertainment Group, noted, “Comedy Central is thrilled to team up with Lovehoney on this collection that expresses the bold, unique and sex-positive voice of ‘Broad City. We are excited to bring these innovative and high quality products to fans of the show.” The products have been designed and developed in-house as has all packaging, POS and brand marketing collateral. Kate Hodgson-Egan, international sales manager, said, “We are delighted to announce that the Broad City range is shipping now! The range was very popular when it launched at the ANME Founders Show. Visitors to our stand loved the bright and fun packaging of the products and eye-catching POS, perfect for in-store displays or windows. The new season of Broad City premieres in the US on Sept. 13 so get your orders in as soon as possible.” The full range features: The new Lovehoney Official Broad City Pleasure Collection includes: * Yas Kween Bullet Vibrator; * Pegasus Strap-On Kit; * In the Mood Lipstick Vibrator; * Man On A Mission Stimulation Stroker - masturbation sleeve for men * Tuesday 7am Classic Vibrator * Respect Your Dick Vibrating Cock Ring * Ass Of An Angel Silicone Butt Plug * Hot Dream Rocket Vibrator * Precious Package Love Egg Vibrator * Nature’s Pocket Kegel Balls * Dr Wiz Mini Wand Vibrator * Dream Come True G-Spot Vibrator * The Vulvarine Rabbit Vibrator * Mind My Vagina Lubricant  To place your order or find our more information, email [email protected]/* */ or visit LovehoneyTrade.com.

 
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