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June 09, 2017

LELO Hex Now Available At Major U.S. Retailers

STOCKHOLM, Sweden—LELO’s Hex condom is now available at major U.S. retailers nationwide. As of today, Hex is now extended to thousands of Rite-Aid stores, all Target stores, as well as Walgreens and CVS online, as well as others, “It’s great to see how the customers and retailers alike are clamoring to get their hands on Hex,” LELO CMO Steve Thomson said. “For most of the world this feel like a sudden and overnight transformation of the condom industry, but we at LELO had been working on this for seven years before it even hit the shelves. We’re not surprised at its success, but that doesn’t make us any less proud of it. Once people try Hex, and feel the difference for themselves, they’re not going back to ordinary condoms again!” These inclusions represent unprecedented mainstream success for a sexual health product, LELO officials said. It’s taken Hex less than a year to dominate the shelves in some of the world’s biggest retailers. The expansion’s completion comes as awards for both the design of Hex (A’Design Golden Award for product design) and the launch campaign (PRWeek Global Awards Winner for the category of Health) continue to roll in.  In less than a year, Hex has secured its position as one of the most successful new condom launches in recent history, with more than 12 million condoms sold since its launch last year. Such mainstream appeal has also seen LELO making high-profile partnerships lately, including Magic Mike Live, co-directed and developed by Channing Tatum. LELO was a leading partner for the show’s huge Vegas launch event. For more, visit LELO.com.

 
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