CalExotics Turns Up the Heat With Release of Red Hot Line

ONTARIO, Calif.—CalExotics is turning up the heat on your every desire, just in time for summer., with the release of its hottest new collection, Red Hot. “Red Hot was unveiled at the January Adult Novelty Manufacturers Expo,” said Susan Colvin, founder, and CEO of CalExotics. “The front of our booth was dedicated to this hot collection, and customers couldn’t get enough. The demand was so high, we sold out immediately. We are producing it as fast as we can sell it. This collection really is red hot!” Red Hot offers discreet, go-anywhere massagers that bring the heat. They come in three varieties, each offering a unique experience. The Spark features a distinctive encaser for pinpoint stimulation. It’s designed to encase any erogenous zone for extreme pleasure. Ember provides a flickering tip; it’s soft yet exceedingly powerful. The Flare has a dual teaser tip for complete and total arousal. As the vibrating functions change, so does the flare’s direction, creating a fun and satisfying experience every time. All products are extremely powerful, with ten different functions. They are also the perfect travel companion. The petite size, waterproof designs, and USB rechargeable motors allow users to enjoy steamy pleasure anytime, anywhere. All Red Hot’s are backed by CalExotics’ impressive warranty, which lasts for one year from the date of purchase. All of these features give Red Hot an edge over other sex toys. The product itself is hot, and so is the packaging. A sexy couple dawns the front of the package, each in a sultry position. Retailers worldwide are taking a cue from Red Hot and transforming their retail locations.  “What I like best is the raw sexuality of the packaging. It’s provocative without being lewd,” said Josh Porter from the popular retail chain Romantix. “I expect the color and imagery will draw customers in.” Meg Leung from Metro Distributors, a supplier of CalExotics product, said, “Between the attractive price point, slick displays and sexy packaging, we expect Red Hot to perform very well in traditional, boutique and online environments! We are very pleased with the entire assortment—another winner for CalExotics!” CalExotics provides assistance to retailers to help enhance the customer experience. Interactive point of purchase displays are available; they are perfect for the retail environment, allowing customers to touch and feel each item before they buy. Fun merchandising pieces are also offered. These giant Red Hot themed pieces make an impact in store and can help draw in potential customers when displayed in a front window. CalExotics also offers resources specifically for online retailers. Fun, informational videos are available; retailers can download or stream the videos directly from the CalExotics website. A spreadsheet can also be found with all of CalExotics’ product videos, perfect for web programmers. A variety of high-resolution images and enhanced data is also available. Retailers are encouraged to visit the company website and contact sales representatives for more details.