ExoClick Adds Features to Native Advertising, Extends Cash Back Promo

BARCELONA, Spain—ExoClick has added five new features to its Native Advertising format that launched in March, as well as extended its 50 percent cash back promotion to the end of the month. A new features for publishers is Custom CSS. Publishers now have more control over the widget's customization with a new Custom CSS configuration. This allows any kind of customization, so that the widget fits perfectly within their site design. The Text Alignment feature allows publishers to set the alignment of the title and description within the Native advertising widget; while Text Style makes it easy to customize the style (bold and underline) of the native ads texts for both normal and hover behaviors. A new feature for advertisers is Image Cropping. Advertisers can now set the cropping anchor point for each native image they upload. This is how advertisers can ensure that the best part of each image will remain visible in case it has to be cropped: vertically, horizontally or both. Also new is Smart CPM, so advertisers can now create CPM and Smart CPM campaigns for this format. To celebrate these new features ExoClick has extended its 50 percent cash back promotion to run the month of May. Each advertiser that spends 1,000 USD/EUR or more on ExoClick’s Native advertising format during the month of May 2017, will receive 50 percent back of the total amount they have invested, which can then be spent on ExoClick traffic during June 2017. “Our Native advertising format is performing extremely well on our network, these additional format improvements are designed to help clients fully maximize the format's potential,” said ExoClick’s founder and CEO Benjamin Fonzé. “For this reason we have extended our 50 percent cash back promotion to advertisers. Take advantage of this promotion to really fine tune and optimize Native advertising campaigns and enjoy the benefits of this high CTR format.” To qualify, an advertiser must spend on Native Advertising a minimum of 1,000 USD/EUR between May 1 and May 31. The advertiser’s spend on the Native Advertising format is the only criteria that will be considered, other ad formats do not qualify for this promotion; 50 percent of the spend on Native Advertising will be transferred directly to each advertiser’s account no later than Friday, June 9. The credit can only be spent on ExoClick’s traffic, for any format. The advertiser must follow ExoClick’s compliance guidelines, any breach of these guidelines will disqualify the advertiser from further participation in this promotion. Our Advertiser Guidelines can be found here.  For further detailed information about Native advertising check out this blog post which includes a full platform walk through and further Native advertising tips, visit ExoClick.com.