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January 05, 2017

Arm Candy Creative Wants To Usher In A New Era Of Crossover Marketing

TORONTO, ONT—Co-founders Dave Strauss, Jamie Wolkove and Jordan Shea announce the launch of Arm Candy Creative, a full-service marketing agency specializing in adult entertainment.  “It’s an exciting time to be a marketer,” said Strauss. “With brands under pressure to find new, cost-effective ways of reaching their target audience and with stigmas traditionally associated with the adult entertainment industry beginning to erode, it’s time for marketers to start playing ball on the same field.” Arm Candy Creative will offer a full slate of marketing services aimed at helping brands cross over from one industry to another. This includes creative services, media planning, public relations, events and promotions, social media, content production, talent management and marketing strategy. “Say for example, a start-up wants to target males 18-34, but are forced to operate on a shoestring budget. An adult campaign can get them serious reach, at a fraction of the cost of a mainstream campaign” explained Shea. “On the other hand, if an adult advertiser is interested in running a campaign on mainstream media, we can help facilitate that as well.” “It’s been an absolute pleasure working with Arm Candy Creative,” stated Philip Del Rio, VP of Retail at Hustler Hollywood. “Their high quality of work, attention to detail and flexibility under tight timelines have made them an integral part of our external marketing team.” Most mainstream brands are enthusiastic about this new land of opportunity, but are typically uncomfortable navigating the often-murky waters of adult on their own. Conversely, many adult brands can sometimes feel intimidated when attempting to interact with mainstream companies, and that’s where Arm Candy Creative comes in. “Our diverse experience building integrated marketing campaigns for top tier brands in both mainstream and adult settings, combined with each co-founder’s distinct skill sets, puts ACC is in a unique position to support brands on both sides of the fence, so we can all succeed together,” stated Wolkove. For press or sales inquiries, contact [email protected]/* */.

 
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