CalExotics’ Embrace, Luxe Ranges Meld Innovation, Pleasure

ONTARIO, Calif.—CalExotics has two collections this fall sure to please retailers and consumers with quality, performance and high-tech features. The newest range from CalExotics, Embrace, features pleasure ball technology while Luxe features innovative touch sensitive pleasure control.  “CalExotics prides itself on bringing innovation to the market, this is evident from our early days when we introduced our first solar-powered and rechargeable products,” Susan Colvin, founder and CEO of CalExotics said. “We put innovation first, and are extremely proud of our newest technology.” Within Embrace, CalExotics now offers its two most popular styles in bold new colors. The Massaging Rabbit is available in purple, while the Massaging G-Rabbit is available in pink. Both styles boast the innovative rolling pleasure ball technology, which produces a rhythmic massaging action in the shaft or stimulator. This unique motion gives these rabbit-style stimulators a leg up on the competition, plus the technology used within these products does not jam, making them even more noteworthy. From Luxe, CalExotics adds to its color pallet, introducing ivory and brown styles.  “Luxe is at the top of our sales charts, selling out numerous times,” Jackie White, executive vice president of CalExotics, said. “We added the two new colors to enhance the collection, giving buyers and consumers more variety.”  Luxe features a touch-sensitive technology. The deeper you stroke, the stronger the vibration, giving the user complete and total control over their pleasure. CalExotics has offered touch-sensitive products for years; Luxe is the next generation and is proving to be a success. To enhance the user experience at the retail level, CalExotics provides point of purchase displays that are free with qualifying purchase.  “This technology is impressive and to help close the sale we’ve created displays to give consumers the chance to touch and feel the products before they buy. From our experience this type of interaction increases sales,” said White. To reserve your free point of purchase displays or other merchandising collateral, contact CalExotics. For information on Embrace and Luxe, visit CalExotics.com.