Magic Silk, Male Power Hire Steve Hirsch As New Sales Director

HAUPPAGE, N.Y.—Industry vet Steve Hirsch was named the new director of domestic and international sales for Magic Silk and Male Power. Hirsh spent the last six years working at Evolved Novelties/Zero Tolerance Entertainment, where he served as a sales representative for one of the nation’s fastest growing adult novelty and video companies. Prior to that, he worked in the consumer electronics industry for more than two decades, including ten years as the National Product Trainer for Pioneer Electronics. “I will be bringing some exciting ideas learned from the novelty side of the adult business to the lingerie side,” Hirsh said. He will generate more vendor meetings and involve the companies in other trade shows and distributor events. Additionally, he will visit more customers in person, at both their stores and offices, to promote personal relationships. The continuous growth of Male Power and Magic Silk has demanded a substantial increase in staff size, said President Jeff Baker, and “someone with Steve’s outstanding track record and depth of experience will be a huge asset to both companies.”  Hirsh will be charged with expanding their market share and increasing worldwide sales. Transitioning to his new position should be relatively easy, Hirsh said. “This company is very similar to Evolved, in that it highly values merchandise quality and service,” he said. “And the staff is extremely professional and deeply passionate about their products. We speak the same language, and that should make my job here easier, more enjoyable and very productive. Baker is confident Hirsh will help Male Power and Magic Silk reach a whole new level of success.  “Steve is highly respected in the industry for his knowledge, insight, integrity, service orientation and bright personality,” he said. “We warmly welcome him to our talented team.” For more information, visit MagicSilk.com or MalePower.com.