PHS Picks Planet Earth For U.K. Distributor Of M2M Brand  

PHOENIX—PHS named Planet Earth a preferred distributor of the manufacturer’s award-winning M2M brand of intimate products for gay men.  "Planet Earth has made a special commitment to bring our customers the best of the best from across the pond, and PHS's historic roots in the gay market made M2M a perfect fit for us," Planet Earth CEO Paul Boote said. "PHS truly understands the gay male consumer and M2M caters to their unique needs and desires, which makes it a top performer on the sales floor. We look forward to a fruitful partnership with the PHS team and supporting our customers with this important product line." Planet Earth will debut a collection of M2M’s 100 best-selling items at the ETO trade show, June 12-13 in Birmingham, U.K. What started with a few pieces of Pride jewelry sparked a 20-plus year journey that’s made PHS a leader in the LGBT market. Planet Earth’s own journey from small business to international powerhouse makes the two companies a great match. “We are so pleased to have partnered with Planet Earth to expand M2M’s reach into new international markets,” PHS General Manger Michael Merrill said. “The value of having Paul and his team work as brand ambassadors throughout the U.K. and Europe is immense, as they have a unique understanding of our core demographic, and it’s an honor to have the support of such a trusted distributor.” For more information, visit PHSWholesale.com.