Lovehoney To Retailers: Get Ready Now For ‘Fifty Shades’ Sequel

BATH, England—It might seem like it will take forever, but Fifty Shades Darker, the highly anticipated sequel to Fifty Shades of Grey, will debut in February 2017. Based on increased sales following the release of the trilogy of books and the first movie, adult pleasure products manufacturer Lovehoney is urging adult retailers worldwide to start prepping now. Every day, the mainstream press reveal exciting developments from the new movie, making it a permanent fixture on the public’s radar. International sex toy firm Lovehoney owns the global license to design and manufacture Official Fifty Shades of Grey pleasure products. “Last year, we experienced spikes in sales after each trailer for the first Fifty Shades of Grey movie was released,” said Lovehoney’s General Sales Manager Jim Primrose. “The demand for official Fifty Shades of Grey pleasure products skyrocketed as the movie, which made $571m worldwide, broke all box office records. “We’re expecting the same to happen this year and we have plenty of new products in the pipeline to keep fans satisfied,” Primrose continued. Fifty Shades Darker is already shaping up to be even hotter than its predecessor. The cast (which includes Jamie Dornan as Christian and Dakota Johnson as Anastasia) will be joined by hollywood stars Kim Basinger as Christian Grey's former lover Elena Lincoln and Eric Johnson as Anastasia's boss Jack Hyde. Fifty Shades of Grey director Sam Taylor-Johnson bowed out of Fifty Shades Darker and was replaced by James Foley, known for his work on the Netflix hit show House of Cards. To make sure your business is prepped and ready for the Fifty Shades Darker rush, contact the Lovehoney trade team about stocking their award-winning official Fifty Shades of Grey collections by emailing tradeenquiries@lovehoney.co.uk or visiting the Lovehoney Trade website.