Oxballs Debuts New Packaging

LOS ANGELES—Based on requests from retailers, Oxballs has debuted new clamshell packaging for some of its bestselling items. “Designed with the retailer in mind, the new packaging promotes the brand’s message with a clear cohesive presentation,” the company said in a release. Oxballs’ entire FlexTPR line will now be packaged in custom clamshells with front and back window offerings that offer customers an unobstructed 360 degree view of the toys. The new look prominently features the Oxballs orange logo with a matte grey textured “OX” pattern replacing the reflective backing of the old packaging. “We are proud of our original product designs,” the company said in the PR. “Now we are proud of our packaging too!” The packaging features “Oxman,” a digitally created 3D figure that shows customers how to wear the toys. It also allows retailers to create visually impactful in-store displays with a cohesive presentation.  Details about product use, care and material safety, as well as simple and clear descriptions of key features, appear on the new packaging as well. For more information, visit Oxballs.com.