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June 24, 2015

Bonnie Rotten Enters Fantasy Sports Field With Draftster.com

SANTA MONICA, California—As an adult star and director, Bonnie Rotten is no stranger to fulfilling fantasies—but now she’s moving onto a new field of fantasy play. AVN’s 2014 Female Performer of the Year has signed an exclusive sponsorship and promotional deal with Draftster.com, a daily fantasy sports platform. Draftster describes the endorsement deal as the first of its kind between a fantasy sports company and adult entertainer. “We are thrilled to be working with Bonnie. She has an enormous following and is a big fan of fantasy sports. She is a very active and savvy player on Draftster.com and this is a fresh, new way for her to interact with her fans on an intimate level while bolstering the awareness of Draftster,” said David Joseph, the company’s CEO. Over the last year, all four major U.S. sports leagues have signed sponsorship deals with daily fantasy websites through players, teams, or the league themselves. It seems like a natural progression to get celebrities involvement by endorsing the platforms. This year Draftster.com is on track to award over $2 million in cash prizes—and endorsement deals could substantially boost these numbers. “I’m very excited about joining the Draftster family. Having been a big Dodgers fan, I can’t wait for this promotion to begin and meet and greet with fellow sports fans. I have been actively playing on Draftster.com for some time and now and being given the opportunity to publicly endorse the platform and be an active part of the team is a dream come true,” Rotten said. The adult star has come up with a way to kick off her campaign as the new poster girl for Draftster.com. Called Bonnie Rotten’s Baseball Derby, it’s a contest that will bridge the gap between the fantasy sports and adult entertainment worlds. Starting today, the first 2,500 contestants who secure their spot in the online event will be given a free all-access membership pass to adult entertainment site Brazzers.com. On July 2, those who have signed up for the derby are encouraged to draft, manage and win the top spot to be granted the top prize: an all-expenses-paid trip to Los Angeles to go on a date with the porn superstar. “There has always been an unspoken link between these two industries. We wanted to take a progressive approach and make the connection. Men love women, sports and money—and Draftster embraces this by giving our players all three,” Joseph commented.

 
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