CalExotics Debuts Revamped Jack Rabbit Collection

ONTARIO, Calif.—California Exotic Novelties has unveiled a bold, new look for the Jack Rabbit Collection. This all-time best-seller now features cohesive packaging and four levels of sophistication. Plus several new products have been added to the collection. “Our product development, art and sales teams all joined forces to create a gorgeous, merchandising-friendly approach to the Jack Rabbits,” said Susan Colvin, president and CEO of CalExotics. “This toy is the most recognized pleasure product in history. Hands down, it is our No. 1 best-seller of all time. We invite retailers to make a big impression in their store by building an entire Jack Rabbit wall or display!” The well-conceptualized collection helps the consumer make a fast, informed decision. There are four levels that callout to the shopper, letting her know which Jack Rabbit is best for her. They in include: starter, intermediate, advanced and pro. Jackie White, Vice President of California Exotic Novelties, said, “Jack Rabbits have so many features and functions, it can be overwhelming for the consumer when they are at the point of making a purchase. What features are right for me? How do those buttons work? That’s why the collection is broken down into four easy to identify levels of sophistication. If you make the decision easier for the consumer, she’s always more likely to buy.” The packaging features an elevated plane on the clamshell that helps the consumer identify the level. Additionally, the large California Exotic Novelties logo in the corner lets people know that it is a genuine Jack Rabbit from the name they trust in pleasure products. Austin Ferdinand, international business development executive for California Exotic Novelties, added, “The new Jack Rabbit packaging makes the line super-easy to merchandise. The uniform look, bold logo design, and the fact that a key product attribute is highlighted on each one, will help increase retailers’ Jack Rabbit sales. We have a free downloadable Visual Merchandising Plan for the collection, and I encourage store managers to visit our website and download it.” In addition to having a new look, there are several Jack Rabbit additions. • 7 Function Jack Rabbit: This intermediate level Jack Rabbit delivers seven intense functions and three independent speeds of reversible rotation. It’s waterproof for fun in the shower or tub. • Petite Thrusting Jack Rabbit: An intermediate level Jack Rabbit, its thrusting action synchronizes with four patterns of rotation. The beads form three solid rows and are non-jamming. It’s also waterproof and offers 10 intense functions. • Advanced G Jack Rabbit: A curved G-Spot tip means this advanced level Jack Rabbit a real “Jack of all trades”. It features flickering bunny ears, 10 intense functions, along with four speeds of independent reversible rotation—plus it’s waterproof. • Triple G Jack Rabbit: Three motors make this Jack Rabbit hop. An advanced level Jack Rabbit, it also has 10 powerful functions, four speeds of independent reversible rotation and it’s waterproof. • Thrusting Action Jack Rabbit, Pink: This advanced level Jack Rabbit offers three rows of thrusting beads that deliver four speeds of thrusting action. Plus there are two rows of non-jamming rotating beads, 10 incredible functions and it’s waterproof. • Rechargeable Rotating Jack Rabbit: Coming in at the pro level, this Jack Rabbit comes with a USB charging cord and a power boost button that takes the user to instant, maximum rotation and vibration. It offers three speeds of independent reversible action. Plus there are 10 intense functions. It’s made of body-safe silicone and is waterproof. • Rechargeable Triple Motor Jack Rabbit: Also at the pro level, this rechargeable Jack Rabbit has three motors for maximum power. It offers three speeds of independent reversible rotation. Plus there are seven intense functions. It’s made of body-safe silicone and is waterproof. A memory button lets the user program her favorite function. • Rechargeable G Jack Rabbit: Another Jack Rabbit in the pro series, this one has a sloping “G” curve and comes with a USB charging cord. Dual motors offer 10 functions of independent vibration in the flickering bunny ears as well as in the shaft. It’s waterproof and made of body-safe silicone. Because the Jack Rabbit Collection is extensive, California Exotic Novelties offers a Jack Rabbit Video Series. The vignettes give consumers and store employees the comprehensive information they need. Find the videos on California Exotic Novelties’ You Tube Page, on Club CalExotics, and on CalExotics.TV. Additionally, an individual product video for each Jack Rabbit is available. These videos are ideal for use on ecommerce sites. Find them on the individual product pages and on the easy to use Product Videos spreadsheet, which is found on the Downloads page of the website. They are also available on CalExotics.TV. For more information about Jack Rabbits from California Exotic Novelties, the free downloadable Visual Merchandising Plans, store signage and more, go to www.CalExotics.com.