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February 17, 2015

Traffic Force Upgrades Regional Ad Targeting

TORONTO—If you are trying to reach people in one specific city, state, town or area code, Traffic Force is making it possible with an important upgrade that affects all of the traffic on the award-winning platform. Whether your offers do best with residents of New York or people who live in the 209 area code, now you can target each buy to that specific audience. Even more, you can also match each creative to the region where it will be viewed. One of the advantages traditional advertising held was the ability to target regional audiences, similar to the way a car dealership commercial might run nationwide while featuring local sports heroes in relevant markets. "Now, our advertisers have that level of control and focus as well,” said Ross of TrafficForce.com. “Traffic Force advertisers can drill down to the very finest metrics with each campaign and target ads to the audience that wants to buy their products in ways that will appeal most to each region. In simplest terms, the ad that brings the highest CTR from people in Miami may be very different creatively than the most effective ad, for the exact same product, being displayed to people in Montana Regional placement lets you focus on the most productive audiences and enhance the CTR of each ad by helping you to match your creative with the local audience of each particular area.” Whether your product is only available in certain locations, can only legally be sold in some states, or requires different landers and sales funnel modifications to perform best in varying markets, Traffic Force offers a network of qualified Publishers and high volume premium traffic that can be tailored to your strict placement parameters. Best of all, the Traffic Force interface makes it all easy to do with just a couple of clicks. Visit TrafficForce.com for more information about launching a regional campaign.

 
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