Wicked Offers Taste of New Lube Flavors, Formulas at ANE

A relative newcomer in the lubricant market, Wicked Sensual Care has already made great strides. In 2014 the company garnered an AVN Award for Best Lubricant Manufacturer and it has continued to build its brand in the marketplace. With a well-curated selection of products, Wicked Sensual Care covered all the necessities: water-based and silicone-based lubricants as well as a standout series of flavored lubes—Candy Apple, Pomegranate, Salted Caramel, Mocha Java and Vanilla Bean. In addition, Wicked carries lubes for anal sex and masturbation as well as formulations to use with pleasure products: Toy Love lubricant and Cleene toy sanitizer. Carrie Smith, who handles product development for the Wicked Sensual Care Collection, said there will be four products introduced in the first quarter of 2015. The water-based warming and cooling lube, AQUA Heat and AQUA Chill, will be ready for shipping in February. “We are also introducing a foaming toy cleaner that is alcohol- and triclosan-free. Foam ’n Fresh is an alternative toy cleaner for people who prefer foam, and it is loaded with natural antibacterial extracts of lavender, thyme and of course olive leaf,” Smith said. “We are expanding on the success of the Teasers Multi Pak with Pleasers—a variety pack of fragrance- and flavor-free products. This is a pack for people who want a sampling of various types of lube,” Smith said. Both water-based Aqua and silicone-based Ultra formulas will be included, as well as Toy Love gel lube and CreÌ€me, a masturbation lube for men based on coconut oil. And finally, Smith will be previewing some new flavors that are set to release in spring. “The actual names of the products are not yet 100 percent final but the new flavors will be strawberry, mango and my personal favorite, chocolate-covered cherries (think cherry cordials). Stop by the booth for a taste,” she said. Wicked will set up shop in Booth 3412, in the elevator lobby for the Paradise Tower, and will occupy the Penthouse suite in the tower as well. Photo by Chris King