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November 07, 2014

Williams Trading Debuts Fifty Shades Collection In Special Edition Digital Catalog

PENNSAUKEN, N.J.—Williams Trading Company, in partnership with Lovehoney Adult Novelties, is releasing a Fifty Shades New Product Release digital catalog just in time for the holidays. This beautiful collection of luxurious adult toys, soft bondage items and intimate essentials is the only official product range created with and approved by author E.L. James. “Adult retailers across the country are already seeing a demand in Fifty Shades adult products,” said Scott D., director of sales and marketing for Williams Trading Company. “With a simple click on our website, our retailers can access the newest official Fifty Shades products for one-stop shopping that’s fast and easy.”  One of the new pleasure items featured in the Fifty Shades New Product Release digital catalog is the Holy Cow Rechargeable Wand Vibrator. This eight function waterproof, rechargeable vibrator is made of body safe silicone, is whisper quiet and comes with a beautiful red satin storage bag.  Included in the new bondage collection are the Pleasure and Pain Nipple Rings. This new and unique model of beaded nipple rings is etched with the Fifty Shades logo. Pleasure and Pain Nipple Rings come with an instructional booklet and silver storage bag making it the perfect erotic gift.  “Fifty Shades of Grey is one of the best-known and most-recognized erotic brand in the world.,“ said Erin V., marketing and vendor liaison for Williams Trading Company. “Retailers need to make sense of this worldwide phenomenon to successfully sell through these products. That’s why the Fifty Shades of Grey e-Learning course at Williams Trading University is the perfect solution!” Williams Trading University is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. E-learning is a platform commonly used for mainstream corporate retailers such as Lenscrafters and Best Buy. By implementing e-learning to store owners and their employees, retailers will see a significant lift in sales because vocabulary, industry trends, cross-selling and up-selling techniques are being reinforced. Our expert sales reps can work with store owners and e-commerce operators to provide guidance on the best-selling official Fifty Shades of Grey items for this upcoming season. “We anticipate a strong holiday selling season during Q4 and will be prepared with inventory, point of sale material training and displays,” said Rich Pyne, vice president of sales. For more information, visit WilliamsTradingCo.com.

 
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