XR Brands Makes its Mark on European Market At eroFame Show

HUNTINGTON BEACH, Calif.—XR Brands has returned to the States after the most successful eroFame the company has experienced with more than 300 products showcased in a 500-plus square-foot booth. Highlights included new LoveBotz sex machines, the Come Hither automatic G-spotter, and the official worldwide preview of the Tom of Finland Pleasure Toys—one of the highest-anticipated and anxiously awaited product debuts at the show. Four representatives managed the company’s high-impact booth as customers flooded for a peek at some of XR Brands’ highest-impact product launches to date. At the booth’s center hummed LoveBotz’s latest sleek and modern sex machines, including the fully adjustable and portable Robo FUK, the precision-thrusting Maestro, and the super-powered Master-Bot automatic stroke—finally back in stock to customers’ delight. Also intriguing attendees was Come Hither by Inmi, a technologically luxurious G-spot stimulator featuring an automated finger-like curl that mechanically presses against the telltale pleasure zone. No need for additional maneuvering or wrist motion—Come Hither gently massages the G-spot with the push of a button and lets users concentrate solely on the intimate sensation at hand. But most exciting was the international introduction of Tom of Finland Pleasure Toys, an ambitious and expertly executed series that brings to life the look, feel and legacy of an erotic art icon. “In my 14 years in this business, I’ve never seen such a response to a new line; it stopped people in their tracks,” XR Brands Project Development/Key Account Manager Rebecca Weinberg said. “Distributors have been selling the Tom of Finland books for more than 20 years already and they loved the variety, quality and polish. The key to success at shows like eroFame is to offer something unique that companies can’t find anywhere else, and we really nailed it this year.” Tom of Finland, née Tuoko Laaksonen, was a Finnish artist who inspired a cultural movement with his stylized homoerotic fetish art, which premiered in the Spring 1957 issue of the historic American all-male magazine Physique Pictorial. Considered and respected as the most influential creator of gay erotic images—with pieces part of permanent collections in museums around the world—Tom of Finland’s signature black-and-grey style is instantly recognizable and remains a key component of popular gay culture.   The Tom of Finland Pleasure Toys collection is the result of months of research, development and one-on-one work with the Tom of Finland Foundation and its curators to conceptualize and authorize its official execution. The full line—and its legendary KAKE Cock hand-sculpted dildo—is comprised of several signature pieces and will be available for mass consumption early next year. “We can’t wait to officially roll out the full Tom of Finland Pleasure Toys collection – it’s the first time a manufacturer has dared to transform a historic and culturally legendary identity into a series of interactive erotic art forms,” XR Brands General Manager Randy Alvstad said. “It has been an honor to collaborate with Tom of Finland President Durk Dehner, the Foundation’s curator Sharp, and marketing maven Joakim to create something so special; it was a true collective effort and something we trust that Tom himself would have been proud of.”  For more information about the LoveBotz suite of sex machines, visit http://www.lovebotz.com/. For more information about Tom of Finland Pleasure Toys, email randy@xrllc.com. To see the rest of XR Brands’ top-selling and competitively priced product lines, visit http://www.xrbrands.com/.