Williams Trading Offering Retailers Exclusive Q4 Pre-Order Guide During ILS

PENNSAUKEN, N.J.— Williams Trading Co. is offering ILS booth visitors a free, printed Fall 2014 Merchandising Pre-Order Guide showcasing exceptional retail display offers. Retailers are urged to pre-plan the 2014 Q4 season and dedicate a space for the explosive bondage category this fall as the expectation of mainstream consumer shopping, both in brick and mortar and e-commerce channels, is high. We are anticipating an early selling season with increased mainstream consumer shopping during the traditional holiday selling period until the release of the movie Fifty Shades of Grey. “We want our customers to maximize their Q4 sales so we are providing a simple top-seller mix of products with in-store merchandising support and category training,” said Scott D., director of sales and marketing Williams Trading Co. “As part of our merchandising mix, we are offering pre-orders on the Official Fifty Shades of Grey Pleasure Collection in two pre-pack displays since this line is becoming one of the best-known and most recognized erotic brand in the world. The official pleasure collection offers high quality yet affordable sex toys and bondage items- developed and approved by author E.L. James. The pre-packs offer free testers with each display and occupy a small footprint on retailer’s floor for maximum return on investment.” Also in the Q4 preorder guide, Pipedream offers a comprehensive Fetish Fantasy wall display program with plan-o-grams available in 4 feet by 8feet, 2 feet by 8 feet and 8 feet by 8 feet. Sportsheets is launching a luxury Edge product line and the highly anticipated Sportsheets Plus. Additionally, Sportsheets offers a plan-o-gram and pre-order program for the Sex & Mischief product line. California Exotics created a complete Scandal wall display which includes a free mannequin with the purchase of a plan-o-gram while supplies last. To receive a Fall 2014 Merchandising Pre-Order Guide, visit the Williams Trading Co. ILS booths 647-750 or call your Williams Trading sales representative at (800) 423-8587 to discuss your fall display needs.