ExoClick Expands Mobile Carrier Targeting in Asia

BARCELONA—Ad network ExoClick today announced that the company has expanded its mobile carrier targeting in India, Indonesia and Malaysia.ExoClick's ad network platform now allows advertisers to target more mobile devices via the following carriers:     •    India - Airtel, Tata, Vodafone, Idea     •    Indonesia - XL    •    Malaysia - MaxisExoClick's global sales director Richard Cottrell commented, “Asia is a key emerging market with IDC recently reporting that India is the highest growing market in Asia Pacific with a year-on-year smartphone shipment growth of over 186 percent in Q1 2014. The vast majority of the country's user base migrated to smartphones from feature phones and as a result the Indian smartphone market outshone other emerging markets like China which registered a year-on-year growth of 31 percent in Q1 2014.”Cottrell continued, “With our excellent range of carrier targeting in the Indian, Malaysian and Indonesian markets ExoClick can offer its advertisers more opportunities to reach and monetise Asian consumers with their campaigns.”