Icon Brands Signs BelAmi—Its Third Major Gay License

LOS ANGELES—Icon Brands announced today that it has made another major move in the adult entertainment sphere with the acquisition of the BelAmi license for all adult novelties, worldwide. This comes on the heels of its re-engaging with the classic Falcon Studios and inking a deal with art-porn label CockyBoys. Icon spokesman Jim Carter said, "BelAmi is the quintessential, iconic, international brand. Their actors look like the mainstream models one sees in European fashion magazines. Their locations, budgets, aesthetics and production values are unparalleled in gay porn.” He enthused, "We couldn't be happier to have them." BelAmi spokesman Luca Norcen expressed his company's satisfaction about the move. "Icon Brands clearly builds brands, and quickly, which we saw in the few short years of their explosive growth," Norcen said. "We're confident that their packaging and marketing will make BelAmi stand apart and stand out as the new gold standard in novelties." The initial Icon product offering will consist of Signature phallic pieces taken from BelAmi’s international pool of superstars—all are widely recognized by fans, having graced countless magazine covers, calendars and photo books worldwide. Carter noted that in its two-decade history, "BelAmi has amassed a library of some 200 blockbusters, and they truly are blockbusters. Their numbers are amazing, and we know we'll see those same numbers in their novelties." Icon will be showing BelAmi at ANME this weekend in Burbank, and is preparing the first Signature Pieces, which which will ship in fourth quarter of 2014. A range of accessories will follow. A sample of the BelAmi foiled box will be available at Icon's booths (37 and 39), as will a poster of the first group of models. Carter added, “If you feel like you're looking at a high-fashion ad for an elegant new cologne, so did we. That's the BelAmi magic.”