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July 07, 2014

FSC to Demo Anti-Piracy Program for Manufacturers at ANME

CANOGA PARK, Calif.—Free Speech Coalition representatives will attend the ANME-Founders Showthis week. The show takes place July 12-14 at the Burbank Airport Marriott in Burbank, Calif. At the FSC booth, staff will have information about the FSC’s new Code of Ethics program. In addition, Porn Guardian founder Peter Phinney will talk about a new pilot program targeting product piracy in the adult novelty marketplace. Prizes and giveaways also will be featured. “First, we want to thank the ANME show organizers for their generosity, every year, and their support of FSC,” said FSC Membership Director Joanne Cachapero. “We’ve been developing programs with the pleasure products market in mind, so we can bring some value to the table for retailers and vendors.” “The FSC Code of Ethics program features an emblem that can be used on signage, websites, content, packaging and more—to tell customers your adult business subscribes to a code of ethics and standards developed by FSC for better business practices. The COE guarantees improved consumer experiences and conveys a sense of assurance to your customers,” said Cachapero. Product counterfeiting on mega-websites like EBay and Amazon is a growing concern for manufacturers and retailers in every area of the marketplace, but especially in adult. Porn Guardian’s Phinney has been using advanced technology for years to catch online content pirates. Now, Porn Guardian is using that know-how to stem the growing availability of counterfeit products online. "Diane Duke at the Free Speech Coalition has graciously helped us launch a pilot program with two Southern California companies, Sportsheets and Screaming O, and we got to work comparing items on offer online with their manufacturers' catalogue of goods. We were able to confirm that the market was being flooded with counterfeit merchandise, sold as genuine, which of course damages the legitimate brands and violates U.S. and foreign trademark law. Now we can notify the manufacturers of each instance of infringement almost as soon as it happens." For more information on either the Code of Ethics program, or on what you can do about product counterfeiting, contact info@freespeechcoalition.com.

 
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