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April 18, 2014

Ora, LELO’s Oral Sex Simulator, Wins Top Prize At 2014 A’ Design Awards

STOCKHOLM, Sweden—Swedish intimate lifestyle brand LELO today announced their oral sex simulator Ora has one the A’ Design Awards Platinum Trophy, the highest honor given at the awards, which took place April 12 in Como, Italy. This latest victory marks LELO’s third mainstream design award in three years after having won the Red Dot Design award in 2012 and 2013. Launched in January, Ora captured attention by promising realistic oral pleasures from its sleek form, with the stylish product demonstration video seeing 400,000 YouTube views in less than four weeks. As shown in the video, LELO’s Ora works by combining vibrations with swirling/flicking movements from a rotating nub concealed underneath a layer of silicone. Chosen by a panel of academic and professional experts, A’ Design Award-winners this year included submissions from Nike, Vodafone, Speedo and Bridgestone, while LELO’s Ora massager received its platinum trophy in the Adult Toys and Products Design Competition category. Regarding this latest honor, LELO CEO Miraslav Slavic said, “Many thanks to A’ Design and all of the judges for bestowing such a great honor on our Ora personal massager. It is awards like this and all of the overwhelmingly positive feedback we’ve received from customers that further confirm just how amazing Ora is, and how totally unique it is from every pleasure product on the market today.” New of this latest honor from A’ Design comes just weeks before the start of LELO’s own design competition; the second annual LELO Design Awards, which will challenge inventors, creatives and designers of every type to present new concepts in sharing and experiencing pleasure and sensual connection. Visit LELO.com/Awards to learn more. For more information, visit LELO.com.

 
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