Portable, Rechargeable: Lovehoney Reinvents the Sqweel

BATH, United Kingdom—What could possibly be better than a sex toy that mimics oral sex? Lovehoney, a pleasure product company based in the United Kingdom, has the answer with the pocket-sized Sqweel Go. The third generation of Lovehoney's groundbreaking Sqweel oral sex simulator, the Sqweel Go is portable, rechargeable and versatile. Already, Lovehoney has already experienced high demand for the Sqweel 2's miniature counterpart. Bulk orders for Sqweel Go have been taken from the U.K., Netherlands, South Africa, Norway, Italy and Russia after its debut at eroFame in Hanover last month. At just 3 inches (8cm) in length, Sqweel Go features a wheel of ten rotating silicone tongues to simulate oral sex. Unlike its predecessors, Sqweel Go has six speeds and patterns. It is the first member of the Sqweel family to feature USB rechargeable technology. “It was a very natural progression for us to develop a new Sqweel toy which was smaller, more eco-friendly and quieter,” Lovehoney co-founder Neal Slateford said. “It’s great to watch the Sqweel family evolve to meet customer’s needs. We know people are increasingly looking for discreet, rechargeable toys and Sqweel Go is the perfect travel toy as often people think it looks like a mini fan!” The original Sqweel was first produced in 2009 as the winning entry to Lovehoney’s annual Design a Sex Toy competition and was later reworked as Sqweel 2 in 2011. Sqweel has sold over 55,000 units to date, earning Irish inventor Trev Murphy over £100,000. The Sqweel Go retails at $59.99 and is available from Lovehoney.co.uk in three colors: pink, white and purple. Email tradesales@lovehoney.co.uk for wholesale orders.