Paradise Marketing Brings K-Y Date Night Romance Kits to Adult

VISTA, Calif.—Paradise Marketing is proud to distribute the second incarnation of K-Y Brand Date Night, a limited edition campaign that includes everything couples need for a date night at home—and on a budget. Each kit features the top-selling Yours+Mine duo of personal lubricants designed for his and her pleasure and a $40 gift card to spend on dinner and a movie to turn traditional date nights into sensational stay-cations. This special romance kit allows couples to get creative and let K-Y cover the tab while giving adult stores a reliable and proven promotion that entices shoppers to purchase in person. “K-Y Yours+Mine is famous for making it fun and easy to bring the spark back to couples’ relationships, and K-Y Date Night helps fan the flames with $40 to spend on foreplay,” Paradise Marketing CEO Dennis Paradise said. “After the resounding response to last year’s release, it was only logical to repeat the program for a second round. And with the current economic climate undoubtedly affecting the way couples celebrate their sex lives, it’s the perfect time for retailers to stock K-Y Date Night.” This unique promotion made its industry debut last year and, after sweeping sales, K-Y renewed the campaign to bring this affordable all-in-one kit to even more couples—just in time to maximize both holiday and Valentine’s Day sales. K-Y Yours+Mine offers two distinct personal lubricant formulas—warming for him and thrilling tingling for her—that, when combined, create an incredibly intimate and exciting experience. The unique product is backed by a multi-million-dollar marketing plan that included a clever primetime TV advertising campaign that shocked, awed and entertained millions of Americans and inspired sweeping sales numbers. With limited supply available, Paradise Marketing is shipping K-Y Brand Date Night kits to adult stores nationwide starting Nov. 11 so order now before stock runs out. To order, email tmcgowan@paradisemarketing.com or visit ParadiseMarketing.com for more information.