Cherry Media Launches Content Rental Service for Licensees

BARCELONA—Cherry Media S.L. (Cherrysauce) today announced a new "rental" payment scheme to help licensees of its content better manage their content costs. With the new scheme, distributors and service providers can rent some of Cherry’s best performing Content Collections for one low monthly fee for the license term. Cherry Media’s Content Collections aren’t just folders of content; they contain everything from specially formatted mobile images and videos, marketing copy and channel artwork to advertising banners and even metadata in many cases. All of it is graded to global mobile content standards, for a ready-to-publish mobile channel. Partners can continue to add any amount of new content to refresh or expand their services in line with their monthly earnings, so that they are always in 100 percent control of their profit margins, something not possible with a revenue sharing deal. Julia Dimambro, Cherry Media founder and CEO, commented, “The idea behind Cherry’s Content Rental is to enable service providers, app developers and distributors to launch and optimize products and services with premium performance content, without having to make big financial outlays in advance. Instead, they can spread all costs over the license term, so that the content is essentially self-funding almost immediately. In these challenging commercial times, we want to be as flexible as possible in order to facilitate good business relationships.” To promote the launch of this new payment model, Cherry Media will be giving away free content in addition to the collection, so that their partners have the resources to create the most effective marketing campaigns and sales incentives possible. To inquire about the Cherry Rental Packs, call +34 93 893 9857 or email biz@cherrysauce.com. For more information on this and other Summer Promotions that Cherry is running, click here.