OrbitalPay Names Xavier Ayala Executive VP of Biz Dev

CALIFORNIA—Global Electronic Technology, Inc. has announced the appointment of Xavier Ayala as Executive Vice President of Business Development. Ayala will lead Global Electronic Technology’s U.S. marketing initiatives, represent Global Electronic Technology and affiliate OrbitalPay, LLC., to ISOs/MLSs, Bank Acquirers, VARs and financial service focused organizations. Ayala, who joined GET last month and reports directly to Steven H. Bryson, founder and CEO of Global Electronic Technology and OrbitalPay, has over 16 years of payment processing experience, most recently as VP of U.S. Sales at Moneris Solutions, Inc., the 6th largest global merchant acquirer. Before joining Moneris, Ayala served as VP of U.S. Sales and Marketing at, Humboldt Merchant Services, LLP, where he helped the business successfully achieve, year-over-year, double-digit growth and profitability, for over a decade.   “Mr. Ayala is among the most respected leaders in the electronic payments industry, with diverse experience within bank owned organizations and high level roles in the bankcard industry.,” said Bryson. “He knows how to build and grow customer focused sales teams. His broad based operations and marketing experience will help guide us as we invest in GET’s strategy to reach new customers and introduce new scalable, intuitive, data rich, cloud-based commerce solutions to the market place.” Ayala commented, “I’m excited to apply my experience to help grow GET’s partner distribution network and introduce new world class commerce solutions to our merchants and sales partners.” Ayala holds a B.S. degree in Business Management from Humboldt State University. He is VP of the Western States Acquirers Association, former instructor for the Electronic Transactions Association, member of the ISO&Agent Advisory Board, and serves his community via various local charitable organizations. For more information, please visit orbitalpay.com or call (888) 776-8801.