Is Sam Taylor-Johnson The Next Big Thing For The Novelty Biz?

HOLLYWOOD, Calif.—Remember the name Sam Taylor-Johnson. She could be responsible for the next big sales push for the pleasure products industry. The British woman was tapped to direct the Fifty Shades of Grey mainstream movie, which is set for a summer 2014 release. After the boost industry sales saw after the trilogy of best-selling books became so popular, many manufacturers are expecting another bump following the release of the movie. "The huge interest around this announcement shows that Fifty Shades of Grey is still the biggest name in the business," said Lovehoney Commercial Director Ray Hayes. "The recently launched Fifty Shades of Grey Sensual Care Collection and the original Fifty Shades of Grey Pleasure Collection give retailers the ideal opportunity to convert this interest into sales." The Fifty Shades of Grey Official Pleasure Collection is the only official licensed range of Fifty Shades of Grey sex toys and bondage items. The range was developed by adult retailer and manufacturer Lovehoney, with the trilogy’s author E.L. James. Lovehoney worked closely with the E L James to make sure the stylish, high quality range perfectly recreates the items used by Ana and her billionaire lover Christian Grey. Excitement surrounding Fifty Shades of Grey is set to continue as the casting is still yet to be announced. A recent survey conducted by sex toy retailer Lovehoney.co.uk revealed the public’s choice to play Christian Grey is Vampire Diaries’ heart-throb Ian Somerhalder, whilst the ideal Anastasia Steele would be played by Mad Men beauty Alexis Bledel. The survey also revealed 90 percent of fans felt the raunchy sex scenes should not be toned down in the film. In an official statement, producer Michael De Luca reassured fans, saying “Sam’s unique ability to gracefully showcase complex relationships dealing with love, emotion and sexual chemistry make her the ideal director to bring Christian and Anastasia’s relationship to life.” To see the Official Fifty Shades of Grey Collections, visit Lovehoney’s Booth this weekend at the Erotic Trade Only show at stand ABS-C38 at the NEC Birmingham. For more information, visit Lovehoney.com.