PimpRoll Acquires Porn.xxx

PALM BEACH GARDENS FL.—PimpRoll has struck a deal with ICM Registry to acquire Porn.xxx. The purchase follows their reported $9.5 million dollar acquisition of Porn.com a few years ago. PimpRoll plans to roll out Porn.xxx as a full tube site with the same content it uses in the .com adult entertainment arena. "PimpRoll is a company that has always made bold moves to better our brands and improve the user experience for our audience" said Phil Bradbury, vice president of PimpRoll. "The .xxx domain market has been a controversial one in the eyes of some, but as responsible business owners we have done our own due diligence and believe there is value in expanding our presence with the launch of porn.xxx for the benefit of adult entertainment consumers and our marketing partners as well." Attorney Corey D. Silverstein, whose office represents PimpRoll, commented. "This deal is a perfect example of how two companies can collectively engage in a transaction that makes them both stronger, in the present and in the future. Both companies have demonstrated a tremendous amount of foresight and entrepreneurship in completing this transaction." ICM Registry launched .xxx In December 2011 as the world's only internet TLD dedicated to adult entertainment. "Porn.xxx is an important and influential domain within the adult industry and our friends at PimpRoll recognize the power it can bring to develop a content-rich site on this new domain,” said Steve Winyard, the company's vice president. “As the operators of Porn.com, they have exemplified best practices within the online adult content industry and were the obvious best fit for Porn.xxx." PimpRoll's decision to participate in the .XXX TLD comes shortly after ICANN announced their upcoming rollout of a slew of new generic TLDs, the company said. By securing Porn.xxx now, it will also automatically qualify for Porn.sex, Porn.porn and Porn.adult under ICM's "Grandfathering Program," should ICM be successful in gaining those new TLDs from ICANN. Porn.xxx will now be searchable through ICM Registry's adult content-only search engine, Search.xxx.