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May 15, 2013

Cyber Cherry Plans Summer Launch for New Web Porn Business Model

LOS ANGELES—Web startup Cyber Cherry plans to use pornography to support human rights organizations. The founders, two women in their mid-twenties, anticipate a mid-summer launch. To meet that goal, they launched an online funding campaign at IndieGoGo last Tuesday to raise the remaining $10,000 needed to launch. The name of the campaign is Porn for Charity: The Cyber Cherry Mission. In a statement issued Tuesday, Cyber Cherry said it provides a new take on high-traffic pornography webcam sites through its support of human rights. To express that support, a minimum of 10 percent of net profits will go to organizations that fight sex trafficking and support sex workers’ rights. Proven entertainment technologies and viral marketing strategies make possible this donation, which is an intrinsic part of Cyber Cherry’s mission. Cyber Cherry adds that its business model supplies new revenue streams and thus, higher commission rates, all inside an aesthetically pleasing and safe environment. The innovative feature set includes performer storefronts, blogs, live auction games and social media conglomeration tools.   “We want to redefine the industry standard for webcam sites, empower our talent base, and entertain our customers while giving back to the community,” say Cyber Cherry’s founders, adding, “Though the adult webcam industry is actively thriving, business practices are often unethical and sites appear outdated.  According to experts, the pornography industry as a whole nets greater revenue than search engines combined. In addition, over half of the online population accesses pornography sites regularly.” Cyber Cherry will also offer performers an online course on branding and social media marketing. “It’s important to educate our workforce. It helps them and us, too,” it said in its statement. For more information, go to cybercherry.com, cherrycult.com, Facebook or Twitter.

 
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